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~isPartOf:"International journal of hospitality management"
~person:"Yang, Morgan X."
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Beziehungsmarketing
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Kundenbindungsprogramm
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Loyalty program
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Customer satisfaction
1
Employee retention
1
Feedback strategy
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Hierarchical loyalty programs
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Hotel industry
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Kundenzufriedenheit
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Yang, Morgan X.
Han, Heesup
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International journal of hospitality management
Journal of global marketing
1
Journal of retailing and consumer services
1
Tourism management : research, policies, practice
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1
Looking-forward or looking-back : feedback strategies in tier-based hotel
loyalty
programs
Yu, Irina Y.
;
Liu, Chunqun
;
Yang, Morgan X.
;
Zeng, Kevin J.
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-6
Persistent link: https://www.econbiz.de/10013185289
Saved in:
2
Retain or upgrade : the progress-framing effect in hierarchical
loyalty
programs
Yang, Morgan X.
;
Yu, Irina Y.
;
Chan, Haksin
;
Zeng, Kevin J.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293772
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