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~isPartOf:"International journal of hospitality management"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Markenführung"
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Beziehungsmarketing
Brand loyalty
Markenführung
Brand image
15
Markenimage
15
Brand management
14
Brand equity
13
Consumer behaviour
11
Konsumentenverhalten
11
Brand
5
Gastronomie
5
Markenartikel
5
Relationship marketing
5
Restaurant industry
5
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Service quality
3
Brand reputation
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Hotel industry
2
Hotellerie
2
Perceived quality
2
Social Web
2
Social web
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Advanced technology
1
Arbeitskräfte
1
Arbeitsverhalten
1
Association strength
1
Authenticity
1
Beschwerdemanagement
1
Brand association
1
Brand attachment
1
Brand awareness
1
Brand choice
1
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15
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Han, Sung Ho
2
Lee, Timothy J.
2
Wong, IpKin Anthony
2
Alibakhshi, Setareh
1
Atkinson, Peter
1
Bang, Nguyen
1
Chen, Cheng-Hao Steve
1
Choe, Yunseon
1
Dash, Satyabhushan
1
Gil Saura, Irene
1
Gupta, Ansh
1
Gursoy, Dogan
1
Hsu, Cathy H. C.
1
Huang, Guoqiong Ivanka
1
Jang, Soocheong
1
Kim, Jaewook
1
Kim, Jewoo
1
King, Ceridwyn
1
Lu, Allan Cheng Chieh
1
Lu, Carol Yirong
1
Manu C
1
Mishra, Abhishek
1
Nazarian, Alireza
1
Oh, Haemoon
1
Paul, Justin
1
Piehler, Rico
1
Prentice, Catherine
1
Ren, YuXuan
1
Ruiz-Molina, María Eugenia
1
Seo, Soobin
1
Seyyedamiri, Nader
1
Slevitch, Lisa
1
Song, Hak-jun
1
Sreejesh, S.
1
Sung, Kyongsik
1
Tao, Chen-Wei
1
Wang, Yiqi
1
Xiong, Lina
1
Xiong, Xiling
1
Yi, Kefu
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International journal of hospitality management
Journal of business research : JBR
49
The journal of product & brand management
37
The journal of brand management : an international journal
33
Journal of retailing and consumer services
23
Cogent business & management
16
European journal of marketing : EJM
13
Marketing intelligence & planning
11
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Asia Pacific journal of marketing and logistics
8
Journal of marketing
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Administrative Sciences : open access journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
Journal of travel and tourism marketing
6
AMS review : official publication of the Academy of Marketing Science
5
Global business review
5
International journal of consumer studies
5
International journal of market research
5
International marketing review
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
The journal of business & industrial marketing
5
The marketing review
5
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ECONIS (ZBW)
15
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1
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15
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date (oldest first)
1
A win-win situation : enhancing sharing economy platform
brand
equity
by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
2
Antecedents and consequences of
brand
equity
: evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
3
Hotel
brand
equity
and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
4
The interaction between individual cultural values and the cognitive and social processes of global restaurant
brand
equity
Han, Sung Ho
;
Chen, Cheng-Hao Steve
;
Lee, Timothy J.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495106
Saved in:
5
The financial impact of online customer reviews in the restaurant industry : a moderating effect of
brand
equity
Wang, Yiqi
;
Kim, Jewoo
;
Kim, Jaewook
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547715
Saved in:
6
Tell us your concern, and we shall together address! : role of service booking channels and
brand
equity
on post-failure outcomes
Manu C
;
Sreejesh, S.
;
Paul, Justin
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
Saved in:
7
Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
Saved in:
8
Restaurant chain's corporate social responsibility messages on social networking sites : the role of social distance
Sung, Kyongsik
;
Tao, Chen-Wei
;
Slevitch, Lisa
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241336
Saved in:
9
Self/other oriented green experiential values : measurement and impact on hotel-consumer relationship
Gupta, Ansh
;
Dash, Satyabhushan
;
Mishra, Abhishek
- In:
International journal of hospitality management
83
(
2019
),
pp. 159-168
Persistent link: https://www.econbiz.de/10012122055
Saved in:
10
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
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