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~isPartOf:"International journal of hospitality management"
~subject:"Brand management"
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Brand management
Social Web
82
Social web
82
Internet marketing
45
Online-Marketing
45
Hotel industry
36
Hotellerie
36
Viral marketing
31
Virales Marketing
31
Consumer behaviour
29
Konsumentenverhalten
29
Online retailing
20
Online-Handel
20
Social media
20
Gastronomie
17
Restaurant industry
17
Online reviews
16
Social network
13
Soziales Netzwerk
13
Beziehungsmarketing
10
E-commerce
10
Electronic Commerce
10
Relationship marketing
10
Customer satisfaction
9
Kundenzufriedenheit
9
Markenführung
8
Dienstleistungsqualität
7
Facebook
7
Personalisierung
7
Personalization
7
Service quality
7
Social relations
7
Soziale Beziehungen
7
TripAdvisor
7
Brand image
6
Confidence
6
Emotion
6
Markenimage
6
Vertrauen
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Hotel
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8
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Bai, Billy
1
Busser, James A.
1
Fiore, Ann Marie
1
Huang, Guoqiong Ivanka
1
Kang, Juhee
1
Lambert, Claire
1
Law, Chun Hung Roberts
1
Li, Yong-Quan
1
Liang, Sai
1
Mariadoss, Babu John
1
Meek, Stephanie
1
Reynolds, Dennis
1
Ruan, Wen-Qi
1
Schuckert, Markus
1
Shulga, Lenna V.
1
Slevitch, Lisa
1
Su, Na
1
Sun, Wenjun
1
Sung, Kyongsik
1
Tang, Liang
1
Tao, Chen-Wei
1
Wilk, Violetta
1
Wong, IpKin Anthony
1
Xiong, Xiling
1
Yi, Kefu
1
Zhang, Shu-Ning
1
Zhou, Yan
1
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International journal of hospitality management
Journal of business research : JBR
103
The journal of product & brand management
56
The journal of brand management : an international journal
53
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Psychology & marketing
13
Springer eBook Collection
13
Asia Pacific journal of marketing and logistics
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Innovatives Markenmanagement
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Marketing theory
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
2
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
3
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
4
Restaurant chain's corporate social responsibility messages on social networking sites : the role of social distance
Sung, Kyongsik
;
Tao, Chen-Wei
;
Slevitch, Lisa
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241336
Saved in:
5
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
6
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
7
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
8
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
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