Factors affecting willingness to participate in consumer generated advertisement
Lenna V. Shulga, James A. Busser, Billy Bai
| Year of publication: |
August 2018
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|---|---|
| Authors: | Shulga, Lenna V. ; Busser, James A. ; Bai, Billy |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 74.2018, p. 214-223
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| Subject: | Consumer-generated advertisement | Co-creation | Rewards | Loyalty | Brand attachment | Attitudes | Behavioral intention | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Werbewirkung | Advertising effects | Kundenintegration | Customer integration | Werbung | Advertising | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenartikel | Brand | Social Web | Social web | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.05.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011924667