Factors affecting willingness to participate in consumer generated advertisement
Year of publication: |
August 2018
|
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Authors: | Shulga, Lenna V. ; Busser, James A. ; Bai, Billy |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 74.2018, p. 214-223
|
Subject: | Consumer-generated advertisement | Co-creation | Rewards | Loyalty | Brand attachment | Attitudes | Behavioral intention | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Advertising | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Markenführung | Brand management | Social Web | Social web |
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