The reciprocal role of trust in customer value co-creation

Lenna V. Shulga, James A. Busser, Billy Bai, Hyelin (Lina) Kim

Year of publication:	2021
Authors:	Shulga, Lenna V. ; Busser, James A. ; Bai, Billy ; Kim, Hyelin
Published in:	Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 45.2021, 4, p. 672-696
Subject:	consumer-generated advertising \| loyalty \| reciprocity \| service-dominant logic \| trust \| value co-creation \| Kundenintegration \| Customer integration \| Service-Dominant Logic \| Service-dominant logic \| Kundenwert \| Customer value \| Beziehungsmarketing \| Relationship marketing \| Vertrauen \| Confidence \| Betriebliche Wertschöpfung \| Value creation \| Marketingtheorie \| Marketing theory \| Werbung \| Advertising \| Social Web \| Social web \| Lieferantenmanagement \| Supplier relationship management

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1177/1096348020967068 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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