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~isPartOf:"International journal of hospitality management"
~subject:"Corporate reputation"
~subject:"Germany"
~subject:"Marketingmanagement"
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Corporate reputation
Germany
Marketingmanagement
Brand management
103
Markenführung
103
Consumer behaviour
74
Konsumentenverhalten
74
Brand image
58
Markenimage
58
Beziehungsmarketing
42
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Markenartikel
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Customer satisfaction
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19
Restaurant industry
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Ahn, Jiseon
2
Alcántara-Pilar, Juan Miguel
1
Back, Ki-Joon
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Bang, Nguyen
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Barrio-García, Salvador del
1
Crespo-Almendros, Esmeralda
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Crowther, Phil
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Foroudi, Pantea
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Gil Saura, Irene
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Ruiz-Molina, María Eugenia
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Shamim, Amjad
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Sung, Kyongsik
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International journal of hospitality management
SpringerLink / Bücher
89
The journal of brand management : an international journal
78
Journal of business research : JBR
64
The journal of product & brand management
47
Innovatives Markenmanagement
29
European journal of marketing : EJM
28
Journal of retailing and consumer services
26
Journal of strategic marketing
26
Springer eBook Collection / Business and Economics
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Gabler Edition Wissenschaft
22
Research
22
Journal of marketing communications
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of marketing management : MM
16
Marketing intelligence & planning
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
Journal of marketing
13
Springer eBook Collection
13
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
Journal of the Academy of Marketing Science
12
Asia Pacific journal of marketing and logistics
11
Corporate reputation review : an international journal
11
Gabler Research
11
International marketing review
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
11
Gabler Edition Wissenschaft / Innovatives Markenmanagement
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The journal of business & industrial marketing
10
The marketing review
10
Business horizons
9
CSR und Brand Management : Marken nachhaltig führen
9
Cogent business & management
9
Corporate communications : an international journal
9
Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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1
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
2
Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham
;
Kim, Woo Gon
;
Kavitha Haldorai
;
Rady, Ahmed
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
Saved in:
3
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
4
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
5
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
6
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
7
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
8
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
9
Strategic application of events
Crowther, Phil
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003971413
Saved in:
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