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~isPartOf:"International journal of hospitality management"
~subject:"Hotellerie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Hotellerie
Brand management
103
Markenführung
103
Consumer behaviour
92
Konsumentenverhalten
92
Brand image
79
Markenimage
79
Beziehungsmarketing
53
Relationship marketing
53
Hotel industry
49
Brand
33
Gastronomie
32
Restaurant industry
32
Markenartikel
31
Customer satisfaction
29
Kundenzufriedenheit
29
Dienstleistungsqualität
20
Service quality
20
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17
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13
Markentreue
13
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13
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11
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11
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Viral marketing
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Article in journal
Aufsatz in Zeitschrift
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49
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Han, Heesup
3
Wang, Yao-Chin
3
Foroudi, Pantea
2
Hyun, Sunghyup Sean
2
Khan, Imran
2
King, Ceridwyn
2
Law, Chun Hung Roberts
2
Loureiro, Sandra Maria Correia
2
Reynolds, Dennis
2
So, Kevin Kam Fung
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Su, Na
2
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2
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1
Barrio-García, Salvador del
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Das, Prashant
1
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1
Dioko, Leonardo A. N.
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1
Fatma, Mobin
1
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International journal of hospitality management
International journal of contemporary hospitality management
27
Journal of hospitality marketing & management
18
Tourism management : research, policies, practice
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of travel and tourism marketing
9
Journal of business research : JBR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Harvard business review : HBR
6
Journal of vacation marketing : an international journal
6
The Cornell hospitality quarterly
6
Journal of hospitality and tourism insights
5
Tourism management perspectives : TMP
5
Journal of retailing and consumer services
4
Journal of Islamic marketing
3
Journal of revenue and pricing management
3
Administrative Sciences : open access journal
2
Business strategy and the environment
2
Global business and finance review
2
International journal of business excellence : IJBEX
2
International journal of technology marketing : IJTMkt
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Journal of vacation marketing
2
The journal of brand management : an international journal
2
The journal of services marketing
2
The real estate finance journal
2
Tourism and hospitality research : the surrey quarterly review
2
Tourism review : the official journal of the AIEST
2
Acta Universitatis Danubius / Oeconomica
1
Annals of tourism research : ATR ; a social sciences journal
1
Appraisal journal
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business history
1
Cogent business & management
1
Contemporary economics
1
Cornell hospitality quarterly : CQ
1
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ECONIS (ZBW)
49
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31
Diversification strategies and failure rates in the Texas lodging industry : franchised versus company-operated hotels
Lin, Shih-Chuan
;
Kim, Yoo Ri
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293859
Saved in:
32
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
33
The role of loyalty programs in boosting hotel guest loyalty : impact of switching barriers
Koo, Bonhak
;
Yu, Jongsik
;
Han, Heesup
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012146199
Saved in:
34
An examination of the progressive effects of hotel frontline employees' brand perceptions on desirable service outcomes
Kim, Seongseop
;
Kim, Peter Beomcheol
;
Kim, Seontaik
; …
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012146201
Saved in:
35
Should I book another hotel? : the effects of sickness and ethnicity on customer brand loyalty and positive word of mouth
Leal, Catarina Correia
;
Ferreira, Aristides Isidoro
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389826
Saved in:
36
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
37
Employee brand love and love behaviors : perspectives of social exchange and rational choice
Wang, Yao-Chin
;
Ryan, Bill
;
Yang, Chu-En
- In:
International journal of hospitality management
77
(
2019
),
pp. 458-467
Persistent link: https://www.econbiz.de/10011988681
Saved in:
38
Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Xie, Li-shan
;
Peng, Jia-min
;
Huan, Tzung-cheng
- In:
International journal of hospitality management
42
(
2014
),
pp. 1-8
Persistent link: https://www.econbiz.de/10010410828
Saved in:
39
Compelling brand storytelling for luxury hotels
Ryu, Kyungin
;
Lehto, Xinran Y.
;
Gordon, Susan E.
;
Fu, …
- In:
International journal of hospitality management
74
(
2018
),
pp. 22-29
Persistent link: https://www.econbiz.de/10011924585
Saved in:
40
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
International journal of hospitality management
34
(
2013
),
pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
Saved in:
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