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~isPartOf:"International journal of hospitality management"
~subject:"Online-Marketing"
~subject:"Strategic management"
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Online-Marketing
Strategic management
Marketing management
28
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28
Hotel industry
19
Hotellerie
19
Firm performance
9
Unternehmenserfolg
9
Beziehungsmarketing
8
Relationship marketing
8
Brand management
6
Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Hospitality industry
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Performance-Messung
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Aladag, Omer Faruk
2
Altin, Mehmet
2
Köseoglu, Mehmet Ali
2
Chan, Eric
1
Foroudi, Pantea
1
Hodari, Demian
1
Holthof, Christian
1
King, Brian
1
Mehraliyev, Fuad
1
Pelsmacker, Patrick de
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Schwartz, Zvi
1
Tilburg, Sophie van
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Turner, Michael J.
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Uysal, Muzaffer
1
Way, Sean A.
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International journal of hospitality management
Journal of business research : JBR
58
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of strategic marketing
32
SpringerLink / Bücher
24
International journal of internet marketing and advertising : IJIMA
20
The journal of business & industrial marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
19
Springer eBook Collection
18
European journal of marketing : EJM
15
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of business strategy
13
Gabler Edition Wissenschaft
12
Journal of marketing communications
12
Marketing intelligence & planning
12
European research studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : MM
10
Journal of retailing and consumer services
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
International journal of advertising : the review of marketing communications
7
International journal of technology marketing : IJTMkt
7
Journal of marketing
7
Springer eBook Collection / Business and Economics
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
International journal of business excellence
6
International journal of business information systems : IJBIS
6
International journal of electronic marketing and retailing : IJEMR
6
International marketing review
6
Journal of advertising research
6
Journal of international marketing
6
Journal of marketing analytics : JMA
6
Journal of strategy and management
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ECONIS (ZBW)
7
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7
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1
What are the key success factors for strategy formulation and
implementation
? : perspectives of managers in the hotel industry
Köseoglu, Mehmet Ali
;
Altin, Mehmet
;
Chan, Eric
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293779
Saved in:
2
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
3
Strategy
implementation
research in hospitality and tourism : current status and future potential
Aladag, Omer Faruk
;
Köseoglu, Mehmet Ali
;
King, Brian
; …
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293875
Saved in:
4
Digital marketing strategies, online reviews and hotel performance
Pelsmacker, Patrick de
;
Tilburg, Sophie van
;
Holthof, …
- In:
International journal of hospitality management
72
(
2018
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011872689
Saved in:
5
Hotel property performance : the role of strategic management accounting
Turner, Michael J.
;
Way, Sean A.
;
Hodari, Demian
; …
- In:
International journal of hospitality management
63
(
2017
),
pp. 33-43
Persistent link: https://www.econbiz.de/10011705761
Saved in:
6
"Where you do it" matters : the impact of hotels' revenue-management
implementation
strategies on performance
Altin, Mehmet
;
Schwartz, Zvi
;
Uysal, Muzaffer
- In:
International journal of hospitality management
67
(
2017
),
pp. 46-52
Persistent link: https://www.econbiz.de/10011785155
Saved in:
7
Effects of ownership change on organizational settings and strategies in a Taiwanese hotel chain
Yang, Jen-te
- In:
International journal of hospitality management
31
(
2012
)
2
,
pp. 428-441
Persistent link: https://www.econbiz.de/10009503299
Saved in:
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