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~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
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Advertising effects
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32
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32
Consumer behaviour
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9
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7
Werbung
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Al Kurdi, Barween
1
Alshaar, H.
1
Alshurideh, M.
1
Arbatskaya, Maria
1
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1
Fazli-Salehi, Reza
1
Hussien, Alhareth Mohammed Abu
1
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1
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International journal of industrial organization
Journal of marketing communications
Journal of retailing and consumer services
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of advertising research
19
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
7
International journal of consumer studies
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
European journal of marketing : EJM
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Application of gaming in new media marketing
2
Australasian marketing journal
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Health marketing quarterly
2
International journal of electronic business
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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ECONIS (ZBW)
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1
Competitive targeted online advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
2
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
3
Food advertising targeting children in India : analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
Saved in:
4
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
5
Attitudinal change in children : an insight from three decade of advertising campaigns in India
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 884-911
Persistent link: https://www.econbiz.de/10012203379
Saved in:
6
Endorser ethnicity impact on advertising effectiveness : effects of the majority vs. minority status of the target audience
Sobh, Rana
;
Soltan, Khaled
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 634-647
Persistent link: https://www.econbiz.de/10011914773
Saved in:
7
Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market
Alshurideh, M.
;
Al Kurdi, Barween
;
Hussien, Alhareth …
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
Saved in:
8
Consumer referrals
Arbatskaya, Maria
;
Konishi, Hideo
- In:
International journal of industrial organization
48
(
2016
),
pp. 34-58
Persistent link: https://www.econbiz.de/10011653845
Saved in:
9
Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
Saved in:
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