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~isPartOf:"International journal of industrial organization"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Preiswettbewerb"
~subject:"marketing strategy"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketing strategy"
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Preiswettbewerb
marketing strategy
Marketing management
68
Marketingmanagement
68
Theorie
29
Theory
29
Preismanagement
13
Pricing strategy
13
Consumer behaviour
10
Konsumentenverhalten
10
Brand
8
Competitive strategy
8
Innovation
8
Markenartikel
8
Wettbewerbsstrategie
8
Distribution channel
7
Market entry
7
Markteintritt
7
Vertriebsweg
7
Beziehungsmarketing
6
Product design
6
Produktgestaltung
6
Relationship marketing
6
Advertising
5
Game theory
5
Market research
5
Marktforschung
5
Preisdifferenzierung
5
Price competition
5
Price discrimination
5
Spieltheorie
5
USA
5
United States
5
Werbung
5
competitive strategy
5
Internet marketing
4
Online-Marketing
4
Operations Research
4
Operations research
4
game theory
4
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8
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Article in journal
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8
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English
8
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Balachander, Subramanian
1
Boleslavsky, Raphael
1
Cotton, Christopher
1
Fruchter, Gila E.
1
Gurnani, Haresh
1
Kumar, Subodha
1
Mathur, Sameer
1
Mehra, Amit
1
Pedram, Mahmood
1
Prasad, Ashutosh
1
Raju, Jagmohan Singh
1
Sinitsyn, Maxim
1
Van Den Bulte, Christophe
1
Wu, Xiaole
1
Zhang, Fuqiang
1
Zhou, Yu
1
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International journal of industrial organization
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of strategic marketing
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of marketing
9
Journal of marketing management : MM
8
European research studies
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of macromarketing
3
Journal of marketing for higher education
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Administrative Sciences : open access journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
Expert journal of marketing
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of international food & agribusiness marketing
2
Journal of international marketing
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Market : review for marketing theory and practice
2
Problems and perspectives in management : PPM ; international research journal
2
Amfiteatru economic : an economic and business research periodical
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
1
Athens journal of business & economics : AJBE
1
Belorusskij ėkonomičeskij žurnal : ežekvartalʹnyj naučno-praktičeskij žurnal
1
Business history
1
Businesses
1
California management review
1
Economic and business review : EBR
1
Economic research
1
Economic review : journal of economics & business
1
Economics and business review
1
Economics, management and financial markets
1
Emerging markets journal : Emaj
1
European retail research
1
Games and economic behavior
1
Global business review
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
3
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
4
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
Price promotions in emerging markets
Mathur, Sameer
;
Sinitsyn, Maxim
- In:
International journal of industrial organization
31
(
2013
)
5
,
pp. 404-416
Persistent link: https://www.econbiz.de/10010247680
Saved in:
7
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
8
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
Saved in:
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