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~isPartOf:"International journal of innovation management"
~subject:"Brand image"
~subject:"Strategic management"
~subject:"Success factor"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Brand image
Strategic management
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Marketing management
17
Marketingmanagement
17
Innovation management
15
Innovationsmanagement
15
Innovation
13
New product development
11
Produktentwicklung
11
Firm performance
5
Unternehmenserfolg
5
Erfolgsfaktor
4
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business performance
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innovation
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innovation capability
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market orientation
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new product success
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Acar, A. Zafer
1
Bamfo, Bylon Abeeku
1
Dogbe, Courage Simon Kofi
1
Hanker, Anna-Lena
1
Haverila, Matti J.
1
Kuester, Sabine
1
Kyriazis, Elias
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Massey, Graham R.
1
Pomegbe, Wisdom Wise Kwabla
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International journal of innovation management
Journal of business research : JBR
70
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of strategic marketing
36
European journal of marketing : EJM
28
SpringerLink / Bücher
28
The journal of product & brand management
26
Journal of the Academy of Marketing Science
19
The journal of brand management : an international journal
19
Journal of marketing communications
15
The journal of business & industrial marketing
14
Business horizons
11
Gabler Edition Wissenschaft
11
International marketing review
11
Journal of marketing
11
Journal of marketing management : MM
11
Journal of retailing and consumer services
10
The marketing review
10
Cogent business & management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing intelligence & planning
9
Springer Reference Wirtschaft
9
Springer eBook Collection
8
AMS review : official publication of the Academy of Marketing Science
7
EuroMed journal of business
6
European research studies
6
Europäische Hochschulschriften / 5
6
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Marketing : ZFP ; journal of research and management
6
Amfiteatru economic : an economic and business research periodical
5
International journal of business excellence
5
International journal of hospitality management
5
International journal of technology marketing : IJTMkt
5
Journal for global business advancement : JGBA
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of business ethics : JOBE
5
Journal of business strategy
5
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1
Market orientation and new product success relationship : the role of innovation capability, absorptive capacity, green brand positioning
Dogbe, Courage Simon Kofi
;
Bamfo, Bylon Abeeku
; …
- In:
International journal of innovation management
25
(
2021
)
3
,
pp. 2150033-1-2150033-30
Persistent link: https://www.econbiz.de/10012593369
Saved in:
2
The relationship among strategic orientations, organizational innovativeness, and business performance
Acar, A. Zafer
;
Özşahin, Mehtap
- In:
International journal of innovation management
22
(
2018
)
1
,
pp. 1850009-1-27
Persistent link: https://www.econbiz.de/10011850116
Saved in:
3
Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.
;
Kuester, Sabine
;
Hanker, Anna-Lena
- In:
International journal of innovation management
22
(
2018
)
4
,
pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624
Saved in:
4
Interdependence and communication between technically trained managers and marketing managers during innovation projects
Massey, Graham R.
;
Kyriazis, Elias
- In:
International journal of innovation management
18
(
2014
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010387327
Saved in:
5
Product offering as part of the NPD process in technology companies
Haverila, Matti J.
- In:
International journal of innovation management
16
(
2012
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009530350
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