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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Werbung"
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Search: subject:"Internet marketing"
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Werbung
Internet marketing
342
Online-Marketing
342
Consumer behaviour
177
Konsumentenverhalten
177
Social Web
166
Social web
166
Advertising effects
76
Werbewirkung
76
Advertising
74
social media
64
Viral marketing
60
Virales Marketing
60
Online retailing
59
Online-Handel
59
Brand management
57
Markenführung
57
E-commerce
55
Electronic Commerce
55
Beziehungsmarketing
49
Relationship marketing
49
Brand image
41
Markenimage
41
Internet
32
Marketing management
27
Marketingmanagement
27
Search engine
23
Suchmaschine
23
Website
23
Facebook
21
advertising
19
social media marketing
18
online advertising
17
Social network
16
Soziales Netzwerk
16
USA
15
United States
15
consumer behaviour
15
marketing
15
KMU
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Balseiro, Santiago R.
2
Khrouf, Lilia
2
Maghraoui, Souad
2
Moschis, George P.
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Shin, Woochoel
2
Tsekouropoulos, Georgios
2
Acikgoz, Fulya
1
Aghniadi
1
Alexandrovskiy, Sergey
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An, Soontae
1
Aramendia-Muneta, Maria Elena
1
Armelini, Guillermo
1
Arnita, Devi
1
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1
Assimakopoulos, Costas
1
Athey, Susan
1
Baccarella, Christian V.
1
Bae, Young Han
1
Bakr, Yousra
1
Balconi, Michela
1
Barrichello, Alcides
1
Barth, Vincent
1
Barthel, Eva-Maria
1
Bormann, Patrick
1
Burnaz, Sebnem
1
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1
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1
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1
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1
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1
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1
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1
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1
Chaudhary, Monica
1
Chintagunta, Pradeep K.
1
Chiou, Lesley
1
Christou, Evangelos
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Published in...
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of business research : JBR
38
Journal of marketing communications
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of advertising research
20
Journal of promotion management : JPM
17
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Journal of marketing
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
European journal of marketing : EJM
9
Journal of marketing research
9
Marketing science
9
Electronic commerce research
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Young consumers : insight and ideas for responsible marketers
8
CESifo working papers
7
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Journal of internet commerce
7
NBER working paper series
7
Technological forecasting & social change : an international journal
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Discussion papers / CEPR
6
Electronic commerce research and applications
6
Health marketing quarterly
6
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ECONIS (ZBW)
74
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Internet governance through site shutdowns : the impact of shutting down two major commercial sex advertising sites
Zeng, Helen Shuxuan
;
Danaher, Brett
;
Smith, Michael D.
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8234-8248
Persistent link: https://www.econbiz.de/10014280119
Saved in:
3
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
4
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
5
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
6
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
7
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
8
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
9
Special issue on:
Internet
marketing
and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
10
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
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