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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Markenloyalität"
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Beziehungsmarketing
Brand loyalty
39
Markentreue
39
Consumer behaviour
38
Konsumentenverhalten
38
Relationship marketing
38
Brand management
36
Markenführung
36
Brand
31
Markenartikel
31
Brand image
26
Markenimage
26
Customer satisfaction
15
Kundenzufriedenheit
15
Social Web
12
Social web
12
Internet marketing
9
Online-Marketing
9
Confidence
7
Vertrauen
7
Einzelhandel
6
Retail trade
6
brand loyalty
6
Advertising effects
4
Brand Loyalty
4
Customer integration
4
Customer retention
4
Kundenbindung
4
Kundenintegration
4
Werbewirkung
4
social media
4
Dienstleistungsqualität
3
Service quality
3
Advertising
2
Age group
2
Altersgruppe
2
Brand Trust
2
Brand trust
2
Dienstleistungsmarketing
2
Environmental consciousness
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Article
38
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38
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38
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English
38
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Dawes, John
2
Giovanis, Apostolos N.
2
Han, Heesup
2
Trinh, Giang
2
Abbes, Intissar
1
Abuljadail, Mohammad
1
Ahn, Jiseon
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Appiah, Dominic
1
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
Bruwer, Johan
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Chan, Terri H.
1
Chrysochou, Polymeros
1
Coelho, Pedro Simões
1
Duffy, Katherine
1
Dugar, Anurag
1
Elms, Jonathan
1
Fatma, Mobin
1
Galan, Jean-Philippe
1
Gursimranjit Singh
1
Ha, Louisa
1
Ha, Yongsoo
1
Hallem, Yousra
1
Hartnett, Nicole
1
Hollebeek, Linda D.
1
Hong, EunPyo
1
Howell, Kerry E.
1
Hwang, Syjung
1
Hyun, Hyowon
1
Islam, Jamid Ul
1
Jaggi, Shamily
1
Jedsada Wongsansukcharoen
1
Jiménez-Barreto, Jano
1
Jones, Robert Paul
1
Jørgensen, Finn
1
Kennedy, Rachel
1
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International journal of internet marketing and advertising : IJIMA
Journal of Asian finance, economics and business : JAFEB
Journal of retailing and consumer services
The journal of product & brand management
25
Journal of business research : JBR
18
The journal of brand management : an international journal
17
Asia Pacific journal of marketing and logistics
12
International journal of hospitality management
11
Customer engagement : contemporary issues and challenges
7
Cogent business & management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Australasian marketing journal
4
European journal of marketing : EJM
4
International journal of Indian culture and business management
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Management decision : MD
3
Psychology & marketing
3
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ECONIS (ZBW)
38
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1
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
2
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
4
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
5
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
6
Social media marketing and brand loyalty : the role of brand trust
Puspaningrum, Astrid
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 951-958
Persistent link: https://www.econbiz.de/10012672190
Saved in:
7
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
8
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
9
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
10
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
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