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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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Search: subject:"advertising"
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Subject
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Advertising effects
301
Werbewirkung
301
Internet marketing
227
Online-Marketing
227
Advertising
223
Werbung
223
Consumer behaviour
206
Konsumentenverhalten
206
Social Web
121
Social web
121
USA
95
United States
95
Brand management
64
Markenführung
64
Brand image
59
Markenimage
59
Psychology of advertising
52
Werbepsychologie
52
Viral marketing
49
Virales Marketing
49
social media
46
Beziehungsmarketing
40
Relationship marketing
40
Target group
34
Zielgruppe
34
Marketing management
33
Marketingmanagement
33
Online retailing
32
Online-Handel
32
E-commerce
30
Electronic Commerce
30
Fernsehwerbung
30
Television advertising
30
Experiment
25
Computerspiel
24
Video game
24
Creativity
23
Kreativität
23
Product Placement
21
Product placement
21
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Aufsatz in Zeitschrift
Textbook
Article in journal
572
Collection of articles of several authors
19
Sammelwerk
19
Aufsatzsammlung
3
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1
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1
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1
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English
572
Author
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Eisend, Martin
12
Chang, Chingching
10
Dahlén, Micael
8
Burton, Scot
7
Muehling, Darrel D.
7
Nelson, Michelle R.
7
Kees, Jeremy
6
Rosengren, Sara
6
Taylor, Charles Raymond
6
Carlson, Les
5
Kim, Jooyoung
5
Li, Hairong
5
Pelsmacker, Patrick de
5
Sheehan, Kim Bartel
5
Stafford, Marla Royne
5
Yoon, Hye Jin
5
Yoon, Sukki
5
Assimakopoulos, Costas
4
Baek, Tae Hyun
4
Choi, Yung Kyun
4
Hudders, Liselot
4
Kareklas, Ioannis
4
Koslow, Scott
4
Laczniak, Russell N.
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Puntoni, Stefano
4
Rita, Paulo
4
Sasser, Sheila L.
4
An, Soontae
3
Ashley, Christy
3
Bellman, Steven
3
Bergkvist, Lars
3
Berry, Christopher
3
Capella, Michael L.
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Cheong, Yunjae
3
De Gregorio, Federico
3
Evans, Nathaniel J.
3
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International journal of internet marketing and advertising : IJIMA
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
655
Journal of advertising research
513
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
262
Psychology & marketing
220
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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ECONIS (ZBW)
572
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572
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Factors affecting the impact of text message
advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
4
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
5
Attribution modelling in digital
advertising
for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
6
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
7
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
8
Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook
advertising
: the mediating role of Facebook
advertising
value
Arora, Taanika
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 162-199
Persistent link: https://www.econbiz.de/10014318188
Saved in:
9
Advertising
in app : a neuroscientific approach
Cassioli, Federico
;
Balconi, Michela
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 257-270
Persistent link: https://www.econbiz.de/10013256308
Saved in:
10
Worried about digital footprint? : attitudes toward online behavioural
advertising
with the AdChoices icon
An, Soontae
;
Kang, Hannah
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10013256311
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