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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of product & brand management"
~subject:"Viral marketing"
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Search: subject:"Internet marketing"
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Viral marketing
Internet marketing
375
Online-Marketing
375
Consumer behaviour
196
Konsumentenverhalten
196
Social Web
181
Social web
181
Advertising effects
114
Werbewirkung
114
Brand management
110
Markenführung
110
Brand image
74
Markenimage
74
Advertising
70
Werbung
70
Beziehungsmarketing
66
Relationship marketing
66
Virales Marketing
66
social media
48
Online retailing
47
Online-Handel
47
USA
40
United States
40
E-commerce
37
Electronic Commerce
37
Brand
34
Markenartikel
33
Marketing management
30
Marketingmanagement
30
Internet
24
Website
24
Facebook
22
Social media
22
Customer integration
15
Kundenintegration
15
Confidence
13
Vertrauen
13
Mobile communications
12
Mobilkommunikation
12
Social network
12
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66
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66
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66
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English
66
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Muzellec, Laurent
2
Aakash
1
Aggarwal, Anu Gupta
1
Akdoğan, Kutay
1
Aksoy, Nilsah Cavdar
1
Al Alam, Adel F.
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Amelia, Maria Veronica
1
Armelini, Guillermo
1
Augusto, Mário Gomes
1
Aziz, Miriam R.
1
Babakus, Emin
1
Baeshen, Yasser
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bao, Tong
1
Barth, Vincent
1
Barthel, Eva-Maria
1
Bayram, Murat
1
Bhat, Savita
1
Boistel, Philippe
1
Breazeale, Mike
1
Brunner, Christian Boris
1
Bélanger, Charles H.
1
Caemmerer, Barbara
1
Campbell, Colin
1
Canbolat, Mustafa S.
1
Carneiro-da-Cunha, Julio Araujo
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chay Yau Choon
1
Chen, Tsai
1
Chow, Cheris W. C.
1
Cicek, Mesut
1
Cohen, Justin
1
Corstjens, Marcel
1
Craig, C. S.
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of advertising research
The journal of product & brand management
Journal of business research : JBR
75
International journal of hospitality management
45
Journal of retailing and consumer services
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
28
Tourism management : research, policies, practice
27
Electronic commerce research
24
Journal of management information systems : JMIS
24
International journal of electronic marketing and retailing : IJEMR
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of marketing
18
Journal of electronic commerce research : JECR
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
International journal of technology marketing : IJTMkt
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
12
European journal of marketing : EJM
11
International journal of consumer studies
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
66
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11
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
12
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
13
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
14
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
15
The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba
;
Akdoğan, Kutay
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
Saved in:
16
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
17
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
18
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
19
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
20
Transmission of negative brand-relevant content on social media
Powell, Ashleigh
;
Stavros, Constantino
;
Dobele, Angela
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10013393671
Saved in:
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