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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
~person:"De Chernatony, Leslie"
~person:"Phau, Ian"
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Search: subject:"Markenpolitik"
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Brand management
12
Markenführung
12
Luxury goods
6
Luxusgüter
6
Brand
5
Führungsstil
5
Leadership style
5
Markenartikel
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De Chernatony, Leslie
Phau, Ian
Ko, Eunju
11
Melewar, T. C.
11
Gupta, Suraksha
9
Veloutsou, Cleopatra
9
Foroudi, Pantea
8
Valette-Florence, Pierre
8
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7
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7
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6
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5
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5
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5
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5
Filieri, Raffaele
5
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5
Michel, Géraldine
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bartikowski, Boris
4
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4
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Rita, Paulo
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4
Seo, Yuri
4
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4
Singh, Jaywant
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Wallace, Elaine
4
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3
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
Journal of fashion marketing and management
5
Working paper series / The City University Business School
5
European journal of marketing : EJM
4
Marketing intelligence & planning
4
Brand management ; Vol. 4
3
The journal of brand management : an international journal
3
Working paper series / City University Business School
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
The journal of consumer marketing
2
The journal of product & brand management
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The service industries journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
CIM professional
1
Corporate brand and corporate reputation
1
Country of origin effect : looking back and moving forward
1
EBSCOhost eBook Collection
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Strategic change
1
The international journal of bank marketing : IJBM
1
The international library of management
1
The journal of services marketing
1
The marketing book
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
12
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date (oldest first)
1
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
2
Introduction to the Special section: The mystique of luxury brands
Phau, Ian
;
Phan, Michel
;
Lwin, Michael
- In:
Journal of business research : JBR
81
(
2017
),
pp. 155
Persistent link: https://www.econbiz.de/10011771650
Saved in:
3
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
4
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
5
Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac
;
Zainol, Zahirah
;
Phau, Ian
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
Saved in:
6
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
7
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
8
Introduction: Thought leadership in brand management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
9
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
10
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
1
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