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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
~person:"Gupta, Suraksha"
~person:"Phau, Ian"
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Search: subject:"Markenpolitik"
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Brand management
14
Markenführung
14
Brand
8
Markenartikel
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
6
Luxury goods
4
Luxusgüter
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Beziehungsmarketing
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Brand architecture
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Branding
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Competition
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Complexity theory
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Globalization
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Ingredient branding
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Innovation
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Innovation management
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Innovationsmanagement
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Markenarchitektur
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Marketing management
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Relationship marketing
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Abfallvermeidung
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Affective trust
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Brand attitude
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Brand competitiveness
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Brand differentiation
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Brand equity
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Brand love
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Gupta, Suraksha
Phau, Ian
Ko, Eunju
11
Melewar, T. C.
11
Veloutsou, Cleopatra
9
Foroudi, Pantea
8
Valette-Florence, Pierre
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Merchant, Altaf
6
Bang, Nguyen
5
Buil, Isabel
5
Christodoulides, George
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Dennis, Charles
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Filieri, Raffaele
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Rita, Paulo
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Roper, Stuart
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4
Seo, Yuri
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Shukla, Paurav
4
Singh, Jaywant
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Wallace, Elaine
4
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3
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
Journal of fashion marketing and management
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Thunderbird international business review
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Corporate reputation review : an international journal
1
Country of origin effect : looking back and moving forward
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International studies of management and organization
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Routledge studies in marketing
1
Strategic change
1
Technological forecasting & social change : an international journal
1
The Routledge companion to contemporary brand management
1
The journal of business & industrial marketing
1
The journal of consumer marketing
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Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
2
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
3
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
4
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
5
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
6
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
7
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
8
Introduction to the Special section: The mystique of luxury brands
Phau, Ian
;
Phan, Michel
;
Lwin, Michael
- In:
Journal of business research : JBR
81
(
2017
),
pp. 155
Persistent link: https://www.econbiz.de/10011771650
Saved in:
9
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
10
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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