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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Electronic Commerce"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Electronic Commerce
Online-Marketing
Consumer behaviour
314
Konsumentenverhalten
314
Internet marketing
145
Social Web
130
Social web
130
Online retailing
97
Online-Handel
97
Beziehungsmarketing
63
Relationship marketing
63
Advertising effects
62
Brand management
62
Markenführung
62
Viral marketing
62
Virales Marketing
62
Werbewirkung
62
Brand image
50
E-commerce
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42
social media
34
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Markenartikel
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purchase intention
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Rita, Paulo
4
Ye, Qiang
3
Dangi, Hamendra Kumar
2
Duh, Helen Inseng
2
Giraldi, Janaina de Moura Engracia
2
Kwon, Eun Sook
2
Logan, Kelty
2
Moro, Sérgio
2
Moschis, George P.
2
Wu, Linwan
2
Abuljadail, Mohammad
1
Acikgoz, Fulya
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Aghniadi
1
Ahmed, Zafar U.
1
Akar, Ezgi
1
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1
Al-Mamun, Abdullah
1
Alexandrovskiy, Sergey
1
Algharabat, Raed S.
1
Alhouti, Sarah
1
An, Soontae
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Arias-Oliva, Mario
1
Armelini, Guillermo
1
Arnita, Devi
1
Arora, Taanika
1
Assimakopoulos, Costas
1
Atorough, Peter
1
Babakus, Emin
1
Bae, Young Han
1
Bai, Lijuan
1
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1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Balasubramanian, Siva Kumar
1
Bang, Nguyen
1
Bao, Tong
1
Barrichello, Alcides
1
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International journal of internet marketing and advertising : IJIMA
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
266
Journal of business research : JBR
227
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
Journal of internet commerce
90
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Electronic commerce research
78
International journal of electronic marketing and retailing : IJEMR
74
Journal of marketing communications
73
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
70
International journal of advertising : the review of marketing communications
65
Cogent business & management
58
International journal of hospitality management
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Information systems research : ISR
56
Journal of promotion management : innovations in planning and applied research
56
International journal of e-business research : an official publication of the Information Resources Management Association
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
The journal of product & brand management
47
International journal of business information systems : IJBIS
44
Asia Pacific journal of marketing and logistics
43
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
42
International journal of consumer studies
41
Journal of retailing
40
Psychology & marketing
40
Journal of management information systems : JMIS
37
Journal of marketing
37
Technological forecasting & social change : an international journal
37
Electronic commerce research and applications
34
International journal of electronic commerce : IJEC
34
Tourism management : research, policies, practice
34
International journal of technology marketing : IJTMkt
33
SpringerLink / Bücher
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of promotion management : JPM
31
The international review of retail, distribution and consumer research
31
Journal of fashion marketing and management
30
Journal of the Academy of Marketing Science
30
Marketing intelligence & planning
30
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ECONIS (ZBW)
173
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1
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Are social media and mobile applications threatening retail websites
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
6
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
7
Is this the beginning of the end for retail websites? : a professional perspective
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
8
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
9
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
10
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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