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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~subject:"Automotive industry"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Brand loyalty"
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Automotive industry
Beziehungsmarketing
Brand management
14
Consumer behaviour
14
Konsumentenverhalten
14
Markenführung
14
brand loyalty
14
Relationship marketing
13
Brand loyalty
12
Markentreue
12
Brand image
11
Markenimage
11
Brand
10
Markenartikel
10
Social Web
9
Social web
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Internet marketing
8
Online-Marketing
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Customer satisfaction
5
Kundenzufriedenheit
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social media
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Confidence
3
Vertrauen
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Viral marketing
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Virales Marketing
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brand trust
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Advertising effects
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Emotion
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Internet
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Werbewirkung
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brand experience
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Advertising
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Brand love
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Breitbandkommunikation
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Broadband communications
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CBE
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CSR skepticism
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Consumer engagement
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Consumer-based brand equity
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Corporate Social Responsibility
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Abuljadail, Mohammad
1
Aljarah, Ahmad
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Bayraktaroğlu, Gül
1
Block, Martin P.
1
Bıçakcıoğlu, Nilay
1
Chan, Terri H.
1
Coelho, Pedro Simões
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Ha, Louisa
1
Ibrahim, Blend
1
Jaggi, Shamily
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Muhammad Shahar Jusoh
1
Nim, Dheeraj
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Park, Keonyoung
1
Pedersen, Per Egil
1
Preeda Srinaruewan
1
Riasi, Arash
1
Rita, Paulo
1
Santos, Zélia Raposo
1
Schultz, Don E.
1
Solem, Birgit Andrine Apenes
1
Syahida Abd Aziz
1
Tomaras, Petros
1
Weeraporn Supotthamjaree
1
Zondiros, Dimitris
1
İpek, İlayda
1
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
The journal of product & brand management
32
Journal of retailing and consumer services
31
Journal of business research : JBR
23
The journal of brand management : an international journal
23
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
13
Cogent business & management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing intelligence & planning
8
Customer engagement : contemporary issues and challenges
7
Global business review
7
Journal of hospitality marketing & management
7
Psychology & marketing
7
European journal of marketing : EJM
6
International journal of contemporary hospitality management
6
Journal of promotion management : innovations in planning and applied research
6
Marketing letters : a journal of research in marketing
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Journal of fashion marketing and management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Pakistan journal of commerce and social sciences
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of Indian culture and business management
4
International journal of retail and distribution management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of strategic marketing
4
The journal of consumer marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
African journal of business and economic research : AJBER
3
Asian Academy of Management journal : AAMJ
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
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ECONIS (ZBW)
13
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1
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13
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1
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
2
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
3
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
4
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
5
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
6
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
7
The mediating role of skepticism : how corporate social advocacy builds quality relationships with publics
Park, Keonyoung
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 821-839
Persistent link: https://www.econbiz.de/10013493045
Saved in:
8
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
9
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
10
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
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