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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~subject:"Social network"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Year of publication
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Subject
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Social network
Social Web
296
Social web
296
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
185
Online-Marketing
185
social media
89
Brand management
88
Markenführung
88
Viral marketing
73
Virales Marketing
73
Beziehungsmarketing
63
Relationship marketing
63
Advertising effects
60
Werbewirkung
60
Brand image
53
Markenimage
53
Advertising
49
Werbung
49
Soziales Netzwerk
24
Brand
23
Facebook
23
Markenartikel
23
Online retailing
23
Online-Handel
23
Marketing management
22
Marketingmanagement
22
Web 2.0 technologies
22
Web 2.0-Technologien
22
Media usage
19
Mediennutzung
19
social media marketing
18
E-commerce
17
Electronic Commerce
17
electronic word-of-mouth
16
Instagram
15
purchase intention
15
Celebrity endorsement
14
Celebrity-Werbung
14
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Article
24
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Article in journal
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24
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English
24
Author
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Loureiro, Sandra Maria Correia
2
Sarmento, Eduardo Moraes
2
Aboulnasr, Khaled
1
Alvandi, Mohsen
1
Anlamlier, Eda
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Añó Sanz, Vicente
1
Bailey, Ainsworth Anthony
1
Ballestar, María Teresa
1
Ben Mimoun, Mohammed Slim
1
Berezan, Orie
1
Bilro, Ricardo Godinho
1
Borges, Ana Pinto
1
Bui, M̃y
1
Bình Nghiêm-Phú
1
Calabuig Moreno, Ferran
1
Clément, Alexandre
1
Dobre, Costinel
1
Dumicic, Ksenija
1
Falaster, Christian
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gong, Wen
1
Guerreiro, João Pedro Silva Martins
1
Hervás, Josep Crespo
1
Jami Pour, Mona
1
Koukoulis, Ioannis
1
Krishen, Anjala S.
1
Kumarashvari Subramaniam
1
Larimo, Jorma
1
Lee, Minho
1
Leonidou, Leonidas C.
1
Li, Fangfang
1
Liu, Hsih-Hsien
1
Lotfiyan, Zahra
1
Martín-Llaguno, Marta
1
Milovan-Ciuta, Anca-Maria
1
Nair, T. R. Gopalakrishnan
1
Núñez-Pomar, Juan
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
Journal of business research : JBR
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
47
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of management information systems : JMIS
22
International journal of business information systems : IJBIS
21
Electronic commerce research
19
Information systems research : ISR
19
Management information systems : mis quarterly
16
Journal of organizational computing and electronic commerce
14
Journal of retailing and consumer services
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Electronic commerce research and applications
13
International journal of hospitality management
13
International journal of networking and virtual organisations : IJNVO
12
Cogent business & management
11
Computational & mathematical organization theory
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
MIS quarterly
10
Business horizons
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce research : JECR
9
Journal of global information management
9
Journal of marketing management : MM
9
Decision support systems : DSS ; the international journal
8
Information technology and management
8
Journal of internet commerce
8
Journal of knowledge management
8
Journal of marketing communications
8
Technology analysis & strategic management
8
Tourism management : research, policies, practice
8
Computational and mathematical organization theory
7
Electronic markets : the international journal on networked business
7
IEEE transactions on engineering management : EM
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing
7
Journal of marketing research : JMR
7
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Source
All
ECONIS (ZBW)
24
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24
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
An artificial intelligence analysis of climate-change influencers' marketing on Twitter
Ballestar, María Teresa
;
Martín-Llaguno, Marta
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2273-2283
Persistent link: https://www.econbiz.de/10013465187
Saved in:
4
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
5
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
6
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira …
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
Saved in:
7
Personal information disclosure on social networking sites
Aboulnasr, Khaled
;
Tran, Gina A.
;
Park, Taehoon
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
Saved in:
8
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
9
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
10
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
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