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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~subject:"purchase intention"
~type_genre:"Article in journal"
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purchase intention
Social Web
296
Social web
296
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
185
Online-Marketing
185
social media
89
Brand management
88
Markenführung
88
Viral marketing
73
Virales Marketing
73
Beziehungsmarketing
63
Relationship marketing
63
Advertising effects
60
Werbewirkung
60
Brand image
53
Markenimage
53
Advertising
49
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49
Social network
24
Soziales Netzwerk
24
Brand
23
Facebook
23
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23
Online-Handel
23
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19
Mediennutzung
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social media marketing
18
E-commerce
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Electronic Commerce
17
electronic word-of-mouth
16
Instagram
15
Celebrity endorsement
14
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Ababneh, Bashar
1
Acikgoz, Fulya
1
Alguezaui, Salma
1
Aljarah, Ahmad
1
Arora, Nilesh
1
Choi, Yunmi
1
Damasceno, Felipe Storch
1
Duh, Helen Inseng
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El-Deeb, Sara
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Fakhreddin, Farbod
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Filieri, Raffaele
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Ibrahim, Blend
1
Jeon, Minhee
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Khan, M. Altaf
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Kudeshia, Chetna
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Langaro, Daniela
1
Li, Chunyu
1
Loureiro, Sandra Maria Correia
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Mittal, Arun
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Shayeb, Mirna El
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Shim, Sung Wook
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
International journal of technology marketing : IJTMkt
5
Cogent business & management
4
International journal of business and globalisation : IJBG
2
International journal of business information systems : IJBIS
2
International journal of consumer studies
2
International journal of electronic business : IJEB
2
International journal of management practice : IJMP
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Pakistan journal of commerce and social sciences
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
DLSU business & economics review
1
Economic review : journal of economics & business
1
Entrepreneurial business and economics review : EBER
1
Global business and organizational excellence : GBOE
1
Global business review
1
Global economic review
1
Health marketing quarterly
1
International journal of Islamic marketing and branding
1
International journal of advertising : the review of marketing communications
1
International journal of business process integration and management : IJBPIM
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise network management : IJENM
1
International journal of entrepreneurship and small business
1
International journal of financial research
1
International journal of information systems and change management : IJISCM
1
International journal of innovation & sustainable development : IJISD
1
International journal of services technology and management
1
International journal of technology management : IJTM
1
Journal of global fashion marketing : JGfM
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing communications
1
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ECONIS (ZBW)
15
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1
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
2
The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
Saved in:
3
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
4
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
5
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
6
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
7
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
8
Instagram influencers : the role of opinion leadership in consumers' purchase behavior
Fakhreddin, Farbod
;
Foroudi, Pantea
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 795-825
Persistent link: https://www.econbiz.de/10013277311
Saved in:
9
Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
Saved in:
10
Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
Saved in:
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