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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"United States"
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Internet marketing
United States
Consumer behaviour
2,129
Konsumentenverhalten
2,129
Beziehungsmarketing
503
Relationship marketing
503
Einzelhandel
469
Retail trade
469
Online retailing
386
Online-Handel
386
Customer satisfaction
329
Kundenzufriedenheit
329
Brand management
302
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264
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Park, Jungkun
5
Carpenter, Jason M.
4
Rita, Paulo
4
Dwivedi, Yogesh Kumar
3
Gauzente, Claire
3
Moro, Sérgio
3
Rana, Nripendra P.
3
Septianto, Felix
3
Abbasi, Amir Zaib
2
Akram, Umair
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2
Annamalai, Balamurugan
2
Ashfaq, Muhammad
2
Baier, Daniel
2
Bang, Nguyen
2
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2
Belanche, Daniel
2
Brosdahl, Deborah J. C.
2
Cheung, Man Lai
2
Duan, Yongrui
2
Duh, Helen Inseng
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Goldsmith, Ronald E.
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Hall-Phillips, Adrienne
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Hyun, Hyowon
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Islam, Tahir
2
Jin, Seunga Venus
2
Junaid, Muhammad
2
Kapoor, Payal S.
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Khan, Imran
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Kim, Hye-yŏng
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Kwon, Eun Sook
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Logan, Kelty
2
Manrai, Ajay K.
2
Manrai, Lalita A.
2
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
Working paper / National Bureau of Economic Research, Inc.
248
Journal of business research : JBR
247
Journal of consumer research : JCR ; an interdisciplinary bimonthly
149
International journal of hospitality management
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Psychology & marketing
85
Journal of marketing communications
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
International journal of advertising : the review of marketing communications
66
Journal of fashion marketing and management
66
International journal of consumer studies
64
Journal of internet commerce
60
The journal of product & brand management
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
58
Journal of promotion management : innovations in planning and applied research
55
NBER working paper series
52
International journal of electronic marketing and retailing : IJEMR
51
Journal of international consumer marketing
51
The journal of consumer marketing
51
Journal of marketing
48
International journal of retail & distribution management
44
Journal of advertising research
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
American journal of agricultural economics
43
Cogent business & management
43
Journal of the Academy of Marketing Science
43
Young consumers : insight and ideas for responsible marketers
41
Asia Pacific journal of marketing and logistics
40
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Journal of electronic commerce research : JECR
40
Journal of promotion management : JPM
40
International journal of advertising : the quarterly review of marketing communications
39
Journal of travel and tourism marketing
39
International journal of contemporary hospitality management
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of hospitality marketing & management
38
The American economic review
38
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ECONIS (ZBW)
338
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
7
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
8
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
9
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
10
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
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