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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Online-Marketing"
~subject:"Social Web"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Social Web
Consumer behaviour
252
Konsumentenverhalten
252
Internet marketing
248
Social web
213
Online retailing
82
Online-Handel
82
E-commerce
80
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80
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80
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77
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Law, Chun Hung Roberts
6
Assimakopoulos, Costas
4
Schuckert, Markus
4
Tussyadiah, Iis P.
4
Boutsouki, Christina
3
Cantoni, Lorenzo
3
Ibrahim, Blend
3
Law, Rob
3
Leung, Daniel
3
Ok, Chihyung
3
Pentina, Iryna
3
Rita, Paulo
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Bang, Nguyen
2
Bao, Tong
2
Buhalis, Dimitrios
2
Duh, Helen Inseng
2
Ellonen, Hanna-Kaisa
2
Erkan, Ismail
2
Fesenmaier, Daniel R.
2
Fortin, David R.
2
Giraldi, Janaina de Moura Engracia
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hatzithomas, Leonidas
2
Inversini, Alessandro
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Jiang, Pingjun
2
Jin, Seunga Venus
2
Kim, Dae-young
2
Kim, Sung-Bum
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Liu, Xianwei
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
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International journal of internet marketing and advertising : IJIMA
Journal of travel and tourism marketing
Journal of business research : JBR
562
Journal of retailing and consumer services
308
Technological forecasting & social change : an international journal
259
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
239
SpringerLink / Bücher
223
Information systems research : ISR
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
Management science : journal of the Institute for Operations Research and the Management Sciences
142
Tourism management : research, policies, practice
142
Journal of advertising research
141
Journal of marketing communications
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Springer eBook Collection
134
Journal of management information systems : JMIS
133
International journal of advertising : the review of marketing communications
126
International journal of hospitality management
123
Electronic commerce research
115
Psychology & marketing
114
Journal of internet commerce
112
International journal of electronic marketing and retailing : IJEMR
109
Industrial marketing management : the international journal for industrial and high-tech firms
105
Business horizons
103
International journal of business information systems : IJBIS
99
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing management : MM
93
Management information systems : mis quarterly
91
Journal of electronic commerce research : JECR
89
International journal of electronic commerce : IJEC
88
Cogent business & management
86
International journal of advertising : the quarterly review of marketing communications
85
International journal of technology marketing : IJTMkt
84
The journal of product & brand management
80
Journal of marketing
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
75
International journal of e-business research : an official publication of the Information Resources Management Association
73
The journal of brand management : an international journal
69
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ECONIS (ZBW)
328
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1
Internet
addiction continuum and its moderating effect on augmented reality application experiences : digital natives versus older users
Stangl, Brigitte
;
Kastner, Margit
;
Park, Sangwon
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014285190
Saved in:
2
How does cultural heritage destination digitalization influence tourists' attitudes? : the role of constructive authenticity and technology-destination fit
Li, Yao
;
Jiao, Lianyang
;
Zhou, Mi
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014513635
Saved in:
3
A digital response system to mitigate overtourism : the case of Dubrovnik
Camatti, Nicola
;
Bertocchi, Dario
;
Carić, Hrvoje
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
8/9
,
pp. 887-901
Persistent link: https://www.econbiz.de/10012415310
Saved in:
4
Special issue on:
Internet
marketing and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Competitive analysis of social media data in the banking industry
Afolabi, Ibukun Tolulope
;
Ezenwoke, Azubuike Ansalem
; …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011844660
Saved in:
7
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
8
New approaches for innovative business in the era of
internet
marketing and advertising
Tsekouropoulos, Georgios
(
ed.
);
Canavari, Maurizio
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012105470
Saved in:
9
Internet
advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
10
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
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