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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
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Beziehungsmarketing
Online-Handel
Internet marketing
251
Online-Marketing
251
Social Web
137
Social web
137
Consumer behaviour
136
Konsumentenverhalten
136
social media
61
Viral marketing
57
Virales Marketing
57
Advertising effects
54
Brand management
54
Markenführung
54
Werbewirkung
54
Advertising
47
Werbung
47
Online retailing
46
Relationship marketing
43
Brand image
38
Markenimage
38
E-commerce
35
Electronic Commerce
35
Website
23
Marketing management
22
Marketingmanagement
22
Internet
18
Tourism marketing
18
Tourismusmarketing
18
USA
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Facebook
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Holiday behaviour
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Urlaubsverhalten
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Tourism
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Tourismus
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Customer satisfaction
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Hotellerie
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78
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Assimakopoulos, Costas
2
Perdue, Richard R.
2
Shin, Hakseung
2
Aakash
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
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Aggarwal, Anu Gupta
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Agrebi, Meriem
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International journal of internet marketing and advertising : IJIMA
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
124
Journal of retailing and consumer services
103
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
International journal of electronic marketing and retailing : IJEMR
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
International journal of hospitality management
36
Information systems research : ISR
33
Journal of management information systems : JMIS
32
Journal of internet commerce
30
The journal of product & brand management
28
Electronic commerce research
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of marketing communications
24
Technological forecasting & social change : an international journal
24
Cogent business & management
22
Journal of hospitality marketing & management
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of electronic commerce research : JECR
20
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of promotion management : innovations in planning and applied research
19
International journal of contemporary hospitality management
18
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
Asia Pacific journal of marketing and logistics
17
International journal of business information systems : IJBIS
17
International journal of electronic commerce : IJEC
17
Journal of retailing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Business horizons
16
SpringerLink / Bücher
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Journal of marketing
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Springer eBook Collection
15
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
5
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
6
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
7
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
8
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
9
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
10
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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