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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Mobile Marketing"
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Mobile Marketing
Advertising effects
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Internet marketing
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90
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International journal of internet marketing and advertising : IJIMA
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of promotion management : innovations in planning and applied research
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Digital advertising : theory and research
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Psychology & marketing
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Marketing : ZFP ; journal of research and management
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
30-Minuten-Reihe
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in Consumer Psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising, promotion, and new media
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Application of gaming in new media marketing
1
Arab economic and business journal
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
BREAD working paper
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Berichte aus der Betriebswirtschaft
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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BiTS-Forschung
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Business horizons
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Corporate communications : an international journal
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ECONIS (ZBW)
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1
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
2
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
3
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
4
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
5
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
6
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
7
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
8
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
9
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
10
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
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