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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~isPartOf:"SpringerLink / Bücher"
~subject:"Markenführung"
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Search: subject_exact:"Internet-Werbung"
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Markenführung
Internet marketing
317
Online-Marketing
317
Social Web
153
Social web
153
Consumer behaviour
131
Konsumentenverhalten
131
Brand management
71
Advertising effects
56
Werbewirkung
56
Beziehungsmarketing
51
Relationship marketing
51
Electronic Commerce
50
Viral marketing
47
Virales Marketing
47
Werbung
47
Advertising
46
social media
45
E-commerce
38
Online retailing
38
Online-Handel
38
Brand image
36
Markenimage
36
Deutschland
34
Germany
33
Marketingmanagement
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Marketing management
28
Internet
22
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16
Marketing
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USA
14
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13
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English
52
German
19
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Ha, Louisa
2
Kreutzer, Ralf T.
2
Kwon, Eun Sook
2
Schulten, Matthias Bernhard
2
Theobald, Elke
2
Abuljadail, Mohammad
1
Ahuja, Vandana
1
Al-Mamun, Abdullah
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Arnezeder, Christian
1
Assimakopoulos, Costas
1
Bang, Nguyen
1
Bhat, Savita
1
Bin Ismail, Hishamuddin
1
Brexendorf, Tim Oliver
1
Carneiro-da-Cunha, Julio Araujo
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chay Yau Choon
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Dennhardt, Severin
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Duh, Helen Inseng
1
Eilers, Daniela
1
El-Deeb, Sara
1
Elias, Carola Anna
1
Enginkaya, Ebru
1
Errichiello, Oliver Carlo
1
Evans, Geraint
1
Fantapié Altobelli, Claudia
1
Feinleib, David
1
Flaswinkel, Anne Mareike
1
Gambetti, Rossella C.
1
Gammoh, Bashar S.
1
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International journal of internet marketing and advertising : IJIMA
Social Branding : Strategien - Praxisbeispiele - Perspektiven
SpringerLink / Bücher
Journal of business research : JBR
83
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
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ECONIS (ZBW)
71
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
5
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
6
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
7
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
8
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
9
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
10
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
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