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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand image"
~subject:"Markenführung"
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Brand image
Markenführung
Internet marketing
296
Online-Marketing
296
Social Web
135
Social web
135
Consumer behaviour
131
Konsumentenverhalten
131
Brand management
62
Advertising effects
56
Werbewirkung
56
Electronic Commerce
50
Viral marketing
47
Virales Marketing
47
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46
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46
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social media
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Ha, Louisa
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Theobald, Elke
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1
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1
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1
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International journal of internet marketing and advertising : IJIMA
SpringerLink / Bücher
Journal of business research : JBR
91
The journal of product & brand management
47
Journal of retailing and consumer services
45
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
International journal of advertising : the review of marketing communications
24
Tourism management : research, policies, practice
19
Cogent business & management
18
Journal of promotion management : JPM
18
Marketing intelligence & planning
18
Business horizons
15
Journal of advertising research
15
Journal of internet commerce
15
Journal of marketing management : MM
13
International journal of electronic marketing and retailing : IJEMR
12
European journal of marketing : EJM
11
International journal of advertising : the quarterly review of marketing communications
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Psychology & marketing
11
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of fashion marketing and management
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Tourism management perspectives : TMP
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of global marketing
8
Journal of strategic marketing
8
Springer eBook Collection
8
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ECONIS (ZBW)
64
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
5
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
6
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
7
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
8
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
9
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
10
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
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