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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Ham, Chang-Dae"
~subject:"TRA"
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Consumer attitudes
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Consumer behaviour
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Social Web
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attitudes toward creating content
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behavioural intention
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creating behaviour
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determinants of behavioural intention
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expectancy-value model
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motivation
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theory of reasoned action
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Ham, Chang-Dae
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International journal of internet marketing and advertising : IJIMA
Technological forecasting & social change : an international journal
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Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
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