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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~subject:"Markentreue"
~subject:"Social network"
~type_genre:"Article in journal"
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Markentreue
Social network
Social Web
211
Social web
211
Internet marketing
152
Online-Marketing
152
Consumer behaviour
151
Konsumentenverhalten
151
Brand management
105
Markenführung
105
Brand image
68
Markenimage
68
Beziehungsmarketing
67
Relationship marketing
67
Viral marketing
57
Virales Marketing
57
social media
53
Brand
42
Markenartikel
41
Social media
30
Advertising effects
29
Werbewirkung
29
Facebook
23
Advertising
22
Online retailing
22
Online-Handel
22
Werbung
22
Soziales Netzwerk
18
Marketing management
17
Marketingmanagement
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Customer integration
14
Kundenintegration
14
Brand loyalty
13
Instagram
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electronic word-of-mouth
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Emotion
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consumer behaviour
11
social media marketing
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E-commerce
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Article in journal
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29
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English
29
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Abuljadail, Mohammad
1
Alvandi, Mohsen
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bailey, Ainsworth Anthony
1
Ben Mimoun, Mohammed Slim
1
Borges, Ana Pinto
1
Brexendorf, Tim Oliver
1
Bình Nghiêm-Phú
1
Caemmerer, Barbara
1
Chan, Terri H.
1
Clément, Alexandre
1
Dobre, Costinel
1
Dumicic, Ksenija
1
Dwivedi, Yogesh Kumar
1
Falaster, Christian
1
Faßnacht, Martin
1
Gong, Wen
1
Guzman, Francisco
1
Ha, Louisa
1
Huang, Travis K.
1
Jami Pour, Mona
1
Kaufmann, Hans Rüdiger
1
Koukoulis, Ioannis
1
Kumarashvari Subramaniam
1
Lee, Minho
1
Lin, Kuan-Yu
1
Liu, Hsih-Hsien
1
Lo, Pei-San
1
Lopez, Manuela
1
Lotfiyan, Zahra
1
Loureiro, Sandra Maria Correia
1
Lynn, Theo
1
Manarioti, Agapi
1
Milovan-Ciuta, Anca-Maria
1
Muzellec, Laurent
1
Nair, T. R. Gopalakrishnan
1
Nawaz, Muhammad Zahid
1
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of business research : JBR
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Technological forecasting & social change : an international journal
47
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
23
International journal of business information systems : IJBIS
22
Electronic commerce research
19
Information systems research : ISR
19
Journal of retailing and consumer services
19
Management information systems : mis quarterly
16
Journal of organizational computing and electronic commerce
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Cogent business & management
13
Electronic commerce research and applications
13
International journal of hospitality management
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of networking and virtual organisations : IJNVO
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing management : MM
12
Computational & mathematical organization theory
11
International journal of e-business research : an official publication of the Information Resources Management Association
10
Journal of electronic commerce research : JECR
10
Journal of internet commerce
10
Journal of marketing communications
10
MIS quarterly
10
Business horizons
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of global information management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Management decision : MD
9
Tourism management : research, policies, practice
9
Decision support systems : DSS ; the international journal
8
Information technology and management
8
Journal of knowledge management
8
Psychology & marketing
8
Technology analysis & strategic management
8
The journal of brand management : an international journal
8
Computational and mathematical organization theory
7
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ECONIS (ZBW)
29
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29
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1
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
2
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira …
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
5
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
6
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
7
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
8
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
9
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
10
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
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