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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Versicherungswirtschaft : insurance, business, report"
~language:"eng"
~subject:"USA"
~subject:"Werbung"
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USA
Werbung
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
199
Online-Marketing
199
Social Web
145
Social web
145
Brand management
66
Markenführung
66
Advertising effects
65
Beziehungsmarketing
65
Relationship marketing
65
Werbewirkung
65
Online retailing
63
Online-Handel
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59
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59
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social media
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Pentina, Iryna
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2
Koh, Anthony C.
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2
Acikgoz, Fulya
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An, Soontae
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International journal of internet marketing and advertising : IJIMA
Versicherungswirtschaft : insurance, business, report
Working paper / National Bureau of Economic Research, Inc.
180
International journal of advertising : the review of marketing communications
75
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
73
Working paper series / European Central Bank
73
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
NBER working paper series
69
Journal of advertising research
67
Journal of business research : JBR
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Working paper
51
Journal of marketing communications
46
Discussion paper series / IZA
42
International journal of advertising : the quarterly review of marketing communications
42
Journal of internet commerce
41
Monthly labor review
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of promotion management : innovations in planning and applied research
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information systems research : ISR
35
Psychology & marketing
34
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Telecommunications policy : the international journal of digital economy, data sciences and new media
32
Journal of advertising : official publication of the American Academy of Advertising
31
Journal of retailing and consumer services
30
The American economic review
28
CESifo working papers
26
Discussion paper / Centre for Economic Policy Research
26
International journal of electronic marketing and retailing : IJEMR
26
SpringerLink / Bücher
26
Technological forecasting & social change : an international journal
26
Journal of promotion management : JPM
25
Census 2000 brief
23
Information economics and policy : IEP
23
Journal of electronic commerce research : JECR
23
Working papers series / Federal Reserve Bank of San Francisco
22
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
21
Finance and economics discussion series
21
Fisher College of Business working paper series
19
Journal of marketing
19
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ECONIS (ZBW)
78
USB Cologne (EcoSocSci)
4
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1
Special issue on:
Internet
marketing and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
New approaches for innovative business in the era of
internet
marketing and advertising
Tsekouropoulos, Georgios
(
ed.
);
Canavari, Maurizio
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012105470
Saved in:
4
Internet
advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
5
Internet
marketing and advertising in the framework of new interactive and multimedia developments
Martensen, Anne
(
ed.
);
Singh, Jaywant
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011665144
Saved in:
6
Special issue: Contemporary issues in
internet
marketing and advertising
Plakoyiannaki, Emmanuella
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011349140
Saved in:
7
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
8
Worried about digital footprint? : attitudes toward online behavioural advertising with the AdChoices icon
An, Soontae
;
Kang, Hannah
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10013256311
Saved in:
9
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
10
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
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