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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Consumer behaviour
Markenartikel
Konsumentenverhalten
439
Internet marketing
236
Online-Marketing
236
Social Web
184
Social web
184
Jugendliche
165
Youth
165
Children
130
Kinder
129
Advertising effects
101
Werbewirkung
101
Brand management
94
Markenführung
94
Advertising
89
Werbung
88
Brand image
77
Markenimage
77
Online retailing
73
Online-Handel
73
Beziehungsmarketing
72
Relationship marketing
72
Viral marketing
67
Virales Marketing
67
Target group
63
Zielgruppe
63
USA
53
United States
53
social media
53
E-commerce
50
Electronic Commerce
50
Marketing management
38
Marketingmanagement
38
Brand
35
Website
35
Eating habit
32
Ernährungsverhalten
32
Internet
29
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437
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Article in journal
Aufsatz in Zeitschrift
442
Collection of articles of several authors
5
Sammelwerk
5
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English
Author
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Chan, Kara
12
Rita, Paulo
5
Brennan, Linda
4
Tjiptono, Fandy
4
Aleti, Torgeir
3
Arli, Denni
3
Damay, Coralie
3
Giraldi, Janaina de Moura Engracia
3
Gollety, Mathilde
3
Laaksonen, Pirjo
3
Lundby, Erika
3
McNeill, Lisa S.
3
Moschis, George P.
3
Nga, Joyce K. H.
3
Parker, Lukas
3
Ballantine, Paul W.
2
Bao, Tong
2
Chaudhary, Monica
2
Cheung, Cherry Tin Yan
2
Cody, Kevina
2
Dangi, Hamendra Kumar
2
Dean, Dwane H.
2
Dietrich, Timo
2
Ding Hooi Ting
2
Duffett, Rodney Graeme
2
Duh, Helen Inseng
2
Elwalda, Abdulaziz
2
Erkan, Ismail
2
Ezan, Pascale
2
Faupel, Ulya
2
Fortin, David R.
2
Guerreiro, João Pedro Silva Martins
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Guichard, Nathalie
2
Gupta, Ashish
2
Haselhoff, Vanessa
2
Holzmüller, Hartmut H.
2
Ironico, Simona
2
Johnson, Kim K. P.
2
Kehily, Mary Jane
2
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2
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International journal of internet marketing and advertising : IJIMA
Young consumers : insight and ideas for responsible marketers
Journal of retailing and consumer services
1,947
Journal of business research : JBR
1,936
International journal of consumer studies
755
International journal of hospitality management
729
Psychology & marketing
666
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
The journal of brand management : an international journal
445
The journal of product & brand management
420
Asia Pacific journal of marketing and logistics
395
European journal of marketing : EJM
371
Journal of marketing research : JMR
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of marketing management : MM
317
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of international consumer marketing
314
Journal of travel and tourism marketing
313
Journal of retailing
308
Journal of marketing
300
Journal of marketing communications
300
Tourism management : research, policies, practice
298
Marketing letters : a journal of research in marketing
296
International journal of retail & distribution management
294
Journal of fashion marketing and management
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
The journal of consumer marketing
287
Cogent business & management
285
Journal of consumer behaviour : an international research review
284
The international review of retail, distribution and consumer research
275
Journal of the Academy of Marketing Science
270
Technological forecasting & social change : an international journal
264
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
260
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
250
Journal of hospitality marketing & management
244
Food policy : economics planning and politics of food and agriculture
241
Journal of food products marketing
233
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ECONIS (ZBW)
442
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1
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
2
Does intention translate into actual purchase? : analysis of inducers of sustainable consumption in higher education students
Carmona, Linda Jessica de Montreuil
;
Barretto, Anderson …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10014511520
Saved in:
3
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
4
Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials : the moderating role of trust
Chin, Chee Hua
;
Winnie Poh Ming Wong
;
Cham Tat Huei
; …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014511516
Saved in:
5
For me, for you, or for the environment? : explaining young consumers' motives for adopting electric cars based on the fundamental motive framework
Paramita, Widya
;
Rostiani, Rokhima
;
Hidayat, Rahmadi
; …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 226-249
Persistent link: https://www.econbiz.de/10014511559
Saved in:
6
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
7
Influence of return convenience on young buyers' repurchase intentions
Ahmed, Waqar
;
Huma, Sehrish
;
Ali, Syed Umair
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10014511533
Saved in:
8
A mixed study on the "wow" of impulse purchase on Instagram : insights from Gen-Z in a collectivistic environment
Muhammad, Abubakar Sadiq
;
Adeshola, Ibrahim
;
Isiaku, Labaran
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 128-148
Persistent link: https://www.econbiz.de/10014511531
Saved in:
9
Online counterfeit purchase behaviour : moderating effect of perceived anonymity and moral disengagement
Samaddar, Kaushik
;
Mondal, Sanjana
;
Gandhi, Aradhana Vikas
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 84-108
Persistent link: https://www.econbiz.de/10014511529
Saved in:
10
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
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