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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Kwon, Eun Sook"
~person:"Logan, Kelty"
~person:"Loureiro, Sandra Maria Correia"
~person:"Rita, Paulo"
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Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Consumer behaviour
8
Konsumentenverhalten
8
social media
5
Brand management
4
Markenführung
4
Brand image
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Markenimage
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Kwon, Eun Sook
Logan, Kelty
Loureiro, Sandra Maria Correia
Rita, Paulo
Assimakopoulos, Costas
4
Pentina, Iryna
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Boutsouki, Christina
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Fortin, David R.
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Jiang, Pingjun
2
Koh, Anthony C.
2
Lorenzo-Romero, Carlota
2
Moro, Sérgio
2
Moschis, George P.
2
Ramos, Ricardo F.
2
Wu, Linwan
2
Aakash
1
Abhijith, U.
1
Abida, Fatma Choura
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
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Afolabi, Ibukun Tolulope
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Akroush, Mamoun N.
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
European research on management and business economics
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
E-business : state of the art of ICT based challenges and solutions
1
European journal of management and business economics : EJM&BE
1
International journal of consumer studies
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of air transport management
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Service business
1
The journal of brand management : an international journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
2
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
3
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
4
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
5
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
6
Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook
;
Kim, Eunice
;
Chung, Yoo Jin
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
Saved in:
7
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
8
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
9
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
Saved in:
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