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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~source:"econis"
~subject:"Markenimage"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Markenimage
Relationship marketing
Viral marketing
Internet marketing
206
Online-Marketing
206
Consumer behaviour
123
Konsumentenverhalten
123
Social Web
114
Social web
114
Brand management
51
Markenführung
51
Advertising effects
50
Werbewirkung
50
social media
47
Advertising
43
Werbung
43
Virales Marketing
40
Beziehungsmarketing
39
Brand image
35
Online retailing
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Online-Handel
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E-commerce
31
Electronic Commerce
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Marketing management
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Marketingmanagement
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Internet
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United States
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advertising
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social media marketing
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KMU
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consumer behaviour
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Assimakopoulos, Costas
2
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Ha, Louisa
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Kwon, Eun Sook
2
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1
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Abuljadail, Mohammad
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
158
Journal of retailing and consumer services
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
International journal of hospitality management
55
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Journal of marketing communications
51
International journal of electronic marketing and retailing : IJEMR
45
The journal of product & brand management
44
Tourism management : research, policies, practice
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of internet commerce
36
Electronic commerce research
34
Journal of promotion management : innovations in planning and applied research
34
Information systems research : ISR
32
Marketing intelligence & planning
32
International journal of advertising : the review of marketing communications
31
Journal of management information systems : JMIS
30
The journal of brand management : an international journal
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Cogent business & management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Business horizons
24
International journal of technology marketing : IJTMkt
24
Journal of advertising research
24
Journal of electronic commerce research : JECR
24
Journal of marketing
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Journal of hospitality marketing & management
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Psychology & marketing
23
International journal of contemporary hospitality management
22
SpringerLink / Bücher
22
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
20
International journal of consumer studies
20
Journal of the Academy of Marketing Science
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of strategic marketing
19
European journal of marketing : EJM
18
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ECONIS (ZBW)
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1
Brand personality management of Indian business schools on Twitter : a machine learning approach
Anand, V.
;
Kumar, Daruri Venkata Srinivas
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 311-338
Persistent link: https://www.econbiz.de/10015065543
Saved in:
2
The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions
Aziz, Miriam R.
;
Al Alam, Adel F.
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 364-385
Persistent link: https://www.econbiz.de/10015065565
Saved in:
3
What drives Generation Z to advocate for a brand online?
Mishra, Vivek
;
Das, Biswajit
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10015065487
Saved in:
4
Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa
;
Yee, Wong Foong
;
Hwa, Jacky Cheah Jun
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10015065490
Saved in:
5
The role of internet celebrities in purchase intention and impulse buying
Moslehpour, Massoud
;
Dadvari, Alaleh
;
Lin, Pei-Kuan
; …
- In:
International journal of internet marketing and …
20
(
2024
)
2
,
pp. 141-163
Persistent link: https://www.econbiz.de/10015065513
Saved in:
6
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
7
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
8
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
9
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
10
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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