//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising"
~subject:"Bibliometrics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Bibliometrics
Advertising effects
65
Werbewirkung
65
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
50
Online-Marketing
50
Werbung
39
Social Web
26
Social web
26
Brand management
18
Markenführung
18
Brand image
15
Markenimage
15
Online retailing
9
Online-Handel
9
advertising
9
social media
9
Beziehungsmarketing
7
Brand
7
Markenartikel
7
Mobile Marketing
7
Mobile marketing
7
Relationship marketing
7
Viral marketing
7
Virales Marketing
7
India
5
Indien
5
Mobile Business
5
Mobile business
5
Mobile communications
5
Mobilkommunikation
5
E-commerce
4
Electronic Commerce
4
Emotion
4
Facebook
4
Internet
4
Marketing management
4
Marketingmanagement
4
Mobile phone
4
more ...
less ...
Online availability
All
Undetermined
31
Type of publication
All
Article
39
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Language
All
English
39
Author
All
Moschis, George P.
2
Acikgoz, Fulya
1
Aghniadi
1
Alexandrovskiy, Sergey
1
Alvarez-Altamirano, Katerina
1
Amoako, George Kofi
1
An, Soontae
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
Bae, Young Han
1
Bakr, Yousra
1
Balconi, Michela
1
Barrichello, Alcides
1
Bayrak Meydanoğlu, Ela Sibel
1
Burnaz, Sebnem
1
Böhm, Stephan
1
Cassioli, Federico
1
Chaudhary, Monica
1
Chung, Yoo Jin
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
Dankwa, Dan Duku
1
De Cicco, Roberta
1
Dodoo, Naa Amponsah
1
Doe, Joshua Kofi
1
Duffett, Rodney Graeme
1
Fortin, David R.
1
Gautam, Omvir
1
Ghouse, Suhail M.
1
Giovanis, Apostolos
1
Guerreiro, João Pedro Silva Martins
1
Hanson, Cynthia B.
1
Hatzithomas, Leonidas
1
Heidari, Setareh
1
Hien Vo
1
Hough, Michelle
1
Hryniewicz, Konrad
1
Iacobucci, Serena
1
Jaitly, Rahul Chander
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
146
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
113
Journal of marketing communications
111
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
90
Journal of promotion management : innovations in planning and applied research
55
Journal of promotion management : JPM
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
41
Journal of current issues and research in advertising : JCIRA
36
Journal of retailing and consumer services
36
European journal of marketing : EJM
35
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of global marketing
24
Journal of marketing research : JMR
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
21
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Asia Pacific journal of marketing and logistics
19
The journal of consumer marketing
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Journal of advertising
16
Journal of marketing research
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
SpringerLink / Bücher
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
6
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
7
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
8
Why are communal advertisements more effective than agentic ones? : the role of the self-congruity effect
Hryniewicz, Konrad
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 38-61
Persistent link: https://www.econbiz.de/10013041199
Saved in:
9
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
10
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->