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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Beziehungsmarketing"
~subject:"Virales Marketing"
~subject:"Website"
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Beziehungsmarketing
Virales Marketing
Website
Internet marketing
199
Online-Marketing
199
Consumer behaviour
118
Konsumentenverhalten
118
Social Web
108
Social web
108
Advertising effects
50
Werbewirkung
50
Brand management
49
Markenführung
49
social media
45
Advertising
43
Werbung
43
Relationship marketing
38
Viral marketing
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Brand image
33
Markenimage
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Online-Handel
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Marketingmanagement
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advertising
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social media marketing
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Assimakopoulos, Costas
2
Ha, Louisa
2
Moro, Sérgio
2
Rita, Paulo
2
Aakash
1
Abu ElSamen, Amjad A.
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Abuljadail, Mohammad
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Aggarwal, Anu Gupta
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
142
Journal of retailing and consumer services
101
International journal of hospitality management
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of internet commerce
44
Journal of marketing communications
44
International journal of electronic marketing and retailing : IJEMR
42
Tourism management : research, policies, practice
41
Information systems research : ISR
34
Electronic commerce research
33
The journal of product & brand management
32
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of management information systems : JMIS
27
Journal of promotion management : innovations in planning and applied research
27
Journal of hospitality marketing & management
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of advertising : the review of marketing communications
24
Journal of marketing
24
Journal of travel and tourism marketing
23
Business horizons
22
International journal of technology marketing : IJTMkt
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of advertising research
21
Marketing intelligence & planning
21
Psychology & marketing
21
SpringerLink / Bücher
21
Cogent business & management
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of the Academy of Marketing Science
20
International journal of business information systems : IJBIS
19
International journal of e-business research : an official publication of the Information Resources Management Association
19
International journal of consumer studies
18
International journal of electronic commerce : IJEC
18
Asia Pacific journal of marketing and logistics
17
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ECONIS (ZBW)
82
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
5
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
6
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
7
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
8
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
9
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
10
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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