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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand"
~subject:"International marketing"
~subject:"Online-Marketing"
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Brand
International marketing
Online-Marketing
Brand management
66
Markenführung
66
Consumer behaviour
51
Konsumentenverhalten
51
Internet marketing
49
Social Web
48
Social web
48
Brand image
41
Markenimage
41
Beziehungsmarketing
27
Relationship marketing
27
Advertising effects
18
Werbewirkung
18
social media
16
Markenartikel
15
Viral marketing
12
Virales Marketing
12
Advertising
10
Werbung
10
Brand loyalty
8
Markentreue
8
brand loyalty
8
Facebook
7
social media marketing
7
Customer satisfaction
6
Kundenzufriedenheit
6
Marketing management
6
Marketingmanagement
6
Online retailing
6
Online-Handel
6
Emotion
5
Instagram
5
brand equity
5
purchase intention
5
Customer integration
4
Kundenintegration
4
Structural equation model
4
Strukturgleichungsmodell
4
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56
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Ha, Louisa
2
Kwon, Eun Sook
2
Abuljadail, Mohammad
1
Ahuja, Vandana
1
Al-Mamun, Abdullah
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bang, Nguyen
1
Bhat, Savita
1
Bin Ismail, Hishamuddin
1
Carneiro-da-Cunha, Julio Araujo
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chay Yau Choon
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Enginkaya, Ebru
1
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1
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1
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1
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1
Gambetti, Rossella C.
1
Gammoh, Bashar S.
1
Garanti, Zanete
1
Garg, Prerna
1
Gautam, Omvir
1
Giovanis, Apostolos
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
302
The journal of brand management : an international journal
265
The journal of product & brand management
227
Journal of retailing and consumer services
168
SpringerLink / Bücher
67
European journal of marketing : EJM
65
Psychology & marketing
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of marketing communications
53
Asia Pacific journal of marketing and logistics
51
Marketing intelligence & planning
49
Journal of promotion management : innovations in planning and applied research
47
International marketing review
44
Journal of promotion management : JPM
40
International journal of advertising : the review of marketing communications
39
Journal of international marketing
38
Journal of marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing management : MM
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Business horizons
36
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of hospitality management
36
Journal of international consumer marketing
36
Cogent business & management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of fashion marketing and management
33
Journal of global marketing
33
Journal of strategic marketing
32
The journal of consumer marketing
32
International journal of consumer studies
31
Journal of the Academy of Marketing Science
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Brands and branding
26
The IUP journal of brand management : IJBRM
26
Springer eBook Collection
25
Journal of advertising research
24
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ECONIS (ZBW)
56
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
5
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
6
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
7
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
8
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
9
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
10
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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