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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand management"
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Brand management
Website
31
Consumer behaviour
21
Konsumentenverhalten
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Internet marketing
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Online-Marketing
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Online retailing
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Online-Handel
15
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Bin Ismail, Hishamuddin
1
Chong, Siong Choy
1
Dimitriadis, Sergios
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Ellonen, Hanna-Kaisa
1
Kim Piew Lai
1
Koritos, Christos
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Kuivalainen, Olli
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Tarkiainen, Anssi
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International journal of internet marketing and advertising : IJIMA
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Contemporary research in e-branding
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of management and marketing research : IJMMR
2
Journal of fashion marketing and management
2
SpringerLink / Bücher
2
The IUP journal of brand management : IJBRM
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Tourism management perspectives : TMP
2
Working paper series / Department of Economics, University of Missouri-Columbia
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Advanced digital marketing strategies in a data-driven era
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Branding and sustainable competitive advantage : building virtual presence
1
Bridging the gap between advertising academia and practice
1
Cases on branding strategies and product development : successes and pitfalls
1
Cogent economics & finance
1
Computer-mediated marketing strategies : social media and online brand communities
1
Corporate reputation review : an international journal
1
Cutting edge international research
1
Electronic commerce research
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
Entrepreneurship
1
European journal of marketing : EJM
1
European research on management and business economics
1
Gabler research / Entrepreneurship
1
Gadjah Mada international journal of business
1
Global business review
1
Global journal of business research : GJBR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of business
1
International journal of contemporary hospitality management
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Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
2
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
3
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
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