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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Germany"
~subject:"Konsumentenverhalten"
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Germany
Konsumentenverhalten
Brand image
3
Computerspiel
3
Consumer behaviour
3
Markenimage
3
Video game
3
Advertising effects
2
Brand management
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Product Placement
2
Product placement
2
Werbewirkung
2
Cognition
1
Emotion
1
Kognition
1
ad-persuasion
1
adoption determinants
1
advergame
1
advergames
1
advertainment
1
brand love
1
brand placement
1
brand placements
1
branded entertainment
1
environmental involvement
1
game-involvement
1
nature of game
1
need for cognition
1
online advertising
1
persuasion knowledge
1
placement prominence
1
placement strength
1
priming
1
purchase intention
1
refurbished video game consoles
1
social influence
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George, Jossy P.
1
Godwin, Benny J.
1
Güngör, Ayşegül Sağkaya
1
Kancherla, Akshay
1
Sreejesh, S.
1
Vashisht, Devika
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
10
Young consumers : insight and ideas for responsible marketers
10
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer behaviour : an international research review
7
Journal of retailing and consumer services
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychology & marketing
5
Research
5
Electronic commerce research
4
Glücksspielforschung
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
SpringerLink / Bücher
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Discussion papers / CEPR
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Innovatives Markenmanagement
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic commerce : IJEC
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of promotion management : JPM
3
Springer eBook Collection
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal
2
CIE working paper series
2
Contemporary trends in innovative marketing strategies
2
European journal of marketing
2
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ECONIS (ZBW)
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1
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
2
Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
Saved in:
3
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
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