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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Konsumentenverhalten"
~subject:"internal controls"
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Konsumentenverhalten
internal controls
Beziehungsmarketing
2
Brand management
2
Consumer behaviour
2
Markenführung
2
Relationship marketing
2
consumer-brand relationships
2
Brand
1
Brand image
1
Internet marketing
1
Lieferantenmanagement
1
Markenartikel
1
Markenimage
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Social Web
1
Social web
1
Supplier relationship management
1
Website
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
brand identification
1
brand jealousy
1
brand love
1
informational websites
1
online brand communities
1
relational benefits
1
relational costs
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relationship building
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relationship marketing
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willingness to pay premium
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Dimitriadis, Sergios
1
Garg, Prerna
1
Joshi, Richa
1
Kamboj, Shampy
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Koritos, Christos
1
Tsimonis, Georgios
1
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International journal of internet marketing and advertising : IJIMA
IMF Staff Country Reports
111
Journal of business research : JBR
21
The journal of product & brand management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of retailing and consumer services
10
The journal of brand management : an international journal
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Psychology & marketing
5
Business horizons
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of the Academy of Marketing Science
4
The journal of consumer marketing
4
The journal of services marketing
4
European journal of marketing : EJM
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of electronic commerce research : JECR
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of retailing
3
Marketing intelligence & planning
3
European Sport management quarterly : ESMQ
2
European journal of marketing
2
International journal of hospitality management
2
Journal of business ethics : JOBE
2
Journal of fashion marketing and management
2
Journal of international consumer marketing
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of service management
2
Journal of service research
2
Management research review
2
Marketing letters : a journal of research in marketing
2
Marketing theory
2
Qualitative market research : an international journal
2
The marketing review
2
Asia Pacific business review
1
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ECONIS (ZBW)
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subject:"relationship"
(44 results)
1
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
2
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
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