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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markenloyalität"
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Konsumentenverhalten
Beziehungsmarketing
8
Brand loyalty
8
Brand management
8
Consumer behaviour
8
Markenführung
8
Markentreue
8
Relationship marketing
8
Brand
7
Markenartikel
7
brand loyalty
6
Brand image
5
Markenimage
5
Social Web
5
Social web
5
Customer satisfaction
4
Internet marketing
4
Kundenzufriedenheit
4
Online-Marketing
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social media
4
Advertising effects
2
Werbewirkung
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Advertising
1
Breitbandkommunikation
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Broadband communications
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CBE
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Confidence
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Customer integration
1
Dienstleistungsqualität
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Emotion
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Facebook brand page
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Facebook marketing
1
Internet
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Kundenintegration
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Lieferantenmanagement
1
Mobile communications
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Mobilkommunikation
1
Partial least squares
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Partielle kleinste Quadrate
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SEM
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English
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Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Chan, Terri H.
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Ha, Louisa
1
Jaggi, Shamily
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Pedersen, Per Egil
1
Preeda Srinaruewan
1
Riasi, Arash
1
Solem, Birgit Andrine Apenes
1
Syahida Abd Aziz
1
Tomaras, Petros
1
Weeraporn Supotthamjaree
1
Zondiros, Dimitris
1
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
26
The journal of product & brand management
24
The journal of brand management : an international journal
19
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
13
European journal of marketing : EJM
10
International journal of hospitality management
10
Cogent business & management
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
The IUP journal of brand management : IJBRM
5
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
The service industries journal
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of consumer behaviour : an international research review
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
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ECONIS (ZBW)
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1
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
2
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
3
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
4
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
5
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
6
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
7
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
8
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
Saved in:
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