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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Kulturelle Identität"
~subject:"Mobilkommunikation"
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Kulturelle Identität
Mobilkommunikation
Mobile phone
9
Mobiltelefon
9
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
6
Mobile communications
6
Online-Marketing
6
Mobile Business
5
Mobile business
5
Advertising
4
Advertising effects
4
Mobile Marketing
4
Mobile marketing
4
Werbewirkung
4
Werbung
4
Innovation adoption
3
Innovationsakzeptanz
3
mobile advertising
3
Confidence
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SMS
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SMS advertising
2
USA
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United States
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Vertrauen
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short message service
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Beziehungsmarketing
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Grounded theory
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IACM
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MCA
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MWOM
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Nvivo
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English
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Aramendia-Muneta, Maria Elena
1
Bakr, Yousra
1
Basmanova, Oksana
1
Doğan, Seden
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Livas, Christos
1
Nardali, Sinan
1
Olarte-Pascual, Cristina
1
Papadopoulou, Panagiota
1
Pelet, Jean-Eric
1
Pentina, Iryna
1
Rahman, Mushfiqur
1
Skotis, Apostolos
1
Sun, Qin
1
Tolba, Ahmed
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International journal of internet marketing and advertising : IJIMA
Telecommunications policy : the international journal of digital economy, data sciences and new media
50
AGDI working paper
30
Technological forecasting & social change : an international journal
26
Journal of retailing and consumer services
15
International journal of business information systems : IJBIS
11
Information economics and policy : IEP
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of development economics
7
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
7
Discussion paper
6
International journal of business innovation and research
6
International journal of industrial organization
6
Journal of African business
6
Journal of business research : JBR
6
NBER working paper series
6
NET Institute Working Paper
6
International journal of electronic business
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management information systems : mis quarterly
5
Applied economics letters
4
Center for Global Development Working Paper
4
Discussion paper / Tinbergen Institute
4
Economics letters
4
Food policy : economics planning and politics of food and agriculture
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
4
Journal of marketing communications
4
Journal of regulatory economics
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
NBER Working Paper
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The journal of services marketing
4
Working paper / World Institute for Development Economics Research
4
African journal of science, technology, innovation & development : AJSTID
3
African journal of science, technology, innovation and development : AJSTID
3
Agricultural economics : the journal of the International Association of Agricultural Economists
3
Amfiteatru economic : an economic and business research periodical
3
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1
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
2
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
3
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
4
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
5
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
6
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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