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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Online-Handel"
~subject:"social media"
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Online-Handel
social media
Social Web
145
Social web
145
Internet marketing
108
Online-Marketing
108
Consumer behaviour
93
Konsumentenverhalten
93
Brand management
48
Markenführung
48
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40
Virales Marketing
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Beziehungsmarketing
35
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Markenimage
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consumer behaviour
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Rita, Paulo
3
Duh, Helen Inseng
2
Ha, Louisa
2
Logan, Kelty
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
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Agrebi, Meriem
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1
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Ben Yahia, Imene
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International journal of internet marketing and advertising : IJIMA
Information systems research : ISR
62
Journal of management information systems : JMIS
51
International journal of business information systems : IJBIS
50
Journal of retailing and consumer services
50
Journal of business research : JBR
44
Journal of marketing communications
37
International journal of electronic marketing and retailing : IJEMR
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Journal of internet commerce
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of organizational computing and electronic commerce
28
International journal of advertising : the review of marketing communications
27
International journal of technology marketing : IJTMkt
27
Journal of marketing
27
Journal of promotion management : innovations in planning and applied research
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Electronic commerce research
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Technological forecasting & social change : an international journal
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Cogent business & management
21
International journal of electronic commerce : IJEC
21
International journal of hospitality management
21
Journal of travel and tourism marketing
21
CESifo working papers
20
Journal of hospitality marketing & management
20
Management information systems : mis quarterly
20
Journal of marketing management : MM
19
Journal of electronic commerce research : JECR
18
Journal of strategic marketing
18
Psychology & marketing
18
Administrative Sciences : open access journal
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
17
Health marketing quarterly
16
International journal of consumer studies
16
International journal of market research
16
Journal of marketing research
16
Discussion paper series / IZA
15
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ECONIS (ZBW)
62
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1
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
2
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
3
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
4
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
7
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
8
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
9
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
10
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
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