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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Online-Marketing"
~subject:"Social Web"
~subject:"USA"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Social Web
USA
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
199
Social web
145
Brand management
66
Markenführung
66
Advertising effects
65
Beziehungsmarketing
65
Relationship marketing
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Assimakopoulos, Costas
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Logan, Kelty
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Lorenzo-Romero, Carlota
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1
Aggarwal, Anu Gupta
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International journal of internet marketing and advertising : IJIMA
Working paper / National Bureau of Economic Research, Inc.
624
Journal of business research : JBR
591
Journal of retailing and consumer services
317
Technological forecasting & social change : an international journal
289
SpringerLink / Bücher
283
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
NBER working paper series
239
Information systems research : ISR
200
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
181
Management science : journal of the Institute for Operations Research and the Management Sciences
171
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
165
Springer eBook Collection
161
Journal of advertising research
153
Tourism management : research, policies, practice
151
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
145
The electricity journal
145
Journal of management information systems : JMIS
143
Journal of internet commerce
141
Journal of marketing communications
139
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
139
Discussion paper / Centre for Economic Policy Research
136
International journal of hospitality management
136
Review of industrial organization : RIO
133
Business horizons
131
International journal of advertising : the review of marketing communications
126
Psychology & marketing
125
CESifo working papers
120
Electronic commerce research
116
International journal of electronic marketing and retailing : IJEMR
116
Telecommunications policy : the international journal of digital economy, data sciences and new media
114
The American economic review
112
Working paper
112
Industrial marketing management : the international journal for industrial and high-tech firms
111
International journal of business information systems : IJBIS
103
NBER Working Paper
103
Journal of electronic commerce research : JECR
102
The journal of law & economics
98
International journal of electronic commerce : IJEC
97
Management information systems : mis quarterly
97
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ECONIS (ZBW)
246
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1
Special issue on:
Internet
marketing and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Competitive analysis of social media data in the banking industry
Afolabi, Ibukun Tolulope
;
Ezenwoke, Azubuike Ansalem
; …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011844660
Saved in:
4
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
5
New approaches for innovative business in the era of
internet
marketing and advertising
Tsekouropoulos, Georgios
(
ed.
);
Canavari, Maurizio
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012105470
Saved in:
6
Internet
advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
7
Internet
marketing and advertising in the framework of new interactive and multimedia developments
Martensen, Anne
(
ed.
);
Singh, Jaywant
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011665144
Saved in:
8
Internet
marketing by SMEs : towards enhanced competitveness and internationalisation of professional services
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10003652419
Saved in:
9
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
10
Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
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