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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Online-Marketing"
~subject:"Social Web"
~subject:"Werbewirkung"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Social Web
Werbewirkung
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
199
Social web
145
Brand management
66
Markenführung
66
Advertising effects
65
Beziehungsmarketing
65
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Online retailing
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Online-Handel
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Assimakopoulos, Costas
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Rita, Paulo
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Boutsouki, Christina
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Fortin, David R.
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Hatzithomas, Leonidas
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Pentina, Iryna
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Vrontis, Demetris
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Erkan, Ismail
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Giraldi, Janaina de Moura Engracia
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Guerreiro, João Pedro Silva Martins
2
Ha, Louisa
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Hair, Neil Frederick
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Jiang, Pingjun
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Koh, Anthony C.
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Kwon, Eun Sook
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Logan, Kelty
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Lorenzo-Romero, Carlota
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Loureiro, Sandra Maria Correia
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Moro, Sérgio
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Pascucci, Federica
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Srivastava, Vibhava
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Unal, Sevtap
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Abuljadail, Mohammad
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1
Aggarwal, Anu Gupta
1
Aghniadi
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
569
Journal of retailing and consumer services
309
Technological forecasting & social change : an international journal
259
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
239
SpringerLink / Bücher
233
Information systems research : ISR
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
178
Journal of advertising research
146
Management science : journal of the Institute for Operations Research and the Management Sciences
143
Tourism management : research, policies, practice
143
Journal of marketing communications
140
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
136
Springer eBook Collection
136
Journal of management information systems : JMIS
134
International journal of advertising : the review of marketing communications
126
International journal of hospitality management
124
Psychology & marketing
117
Electronic commerce research
116
Journal of internet commerce
115
International journal of electronic marketing and retailing : IJEMR
111
Industrial marketing management : the international journal for industrial and high-tech firms
105
Business horizons
103
International journal of business information systems : IJBIS
99
Journal of promotion management : innovations in planning and applied research
95
International journal of advertising : the quarterly review of marketing communications
94
Journal of marketing management : MM
93
Journal of travel and tourism marketing
92
Management information systems : mis quarterly
91
Journal of electronic commerce research : JECR
90
International journal of electronic commerce : IJEC
89
Cogent business & management
86
International journal of technology marketing : IJTMkt
84
The journal of product & brand management
81
Journal of marketing
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
75
International journal of e-business research : an official publication of the Information Resources Management Association
73
The journal of brand management : an international journal
70
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ECONIS (ZBW)
249
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1
Special issue on:
Internet
marketing and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Competitive analysis of social media data in the banking industry
Afolabi, Ibukun Tolulope
;
Ezenwoke, Azubuike Ansalem
; …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011844660
Saved in:
4
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
5
New approaches for innovative business in the era of
internet
marketing and advertising
Tsekouropoulos, Georgios
(
ed.
);
Canavari, Maurizio
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012105470
Saved in:
6
Internet
advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
7
Internet
marketing and advertising in the framework of new interactive and multimedia developments
Martensen, Anne
(
ed.
);
Singh, Jaywant
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011665144
Saved in:
8
Internet
marketing by SMEs : towards enhanced competitveness and internationalisation of professional services
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10003652419
Saved in:
9
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
10
Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
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