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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Online-Marketing"
~subject:"Social Web"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Subject
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Online-Marketing
Social Web
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
199
Social web
145
Brand management
66
Markenführung
66
Advertising effects
65
Beziehungsmarketing
65
Relationship marketing
65
Werbewirkung
65
Online retailing
63
Online-Handel
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Viral marketing
59
Virales Marketing
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social media
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Markenimage
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Marketing management
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Marketingmanagement
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Vertrauen
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advertising
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purchase intention
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236
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Assimakopoulos, Costas
4
Boutsouki, Christina
3
Pentina, Iryna
3
Rita, Paulo
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Bao, Tong
2
Duh, Helen Inseng
2
Ellonen, Hanna-Kaisa
2
Erkan, Ismail
2
Fortin, David R.
2
Giraldi, Janaina de Moura Engracia
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hatzithomas, Leonidas
2
Jiang, Pingjun
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
Moschis, George P.
2
Pascucci, Federica
2
Unal, Sevtap
2
Wu, Linwan
2
Aakash
1
Abhijith, U.
1
Abida, Fatma Choura
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Ahmed, Zafar U.
1
Ahn, Joong-Ho
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
562
Journal of retailing and consumer services
308
Technological forecasting & social change : an international journal
259
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
239
SpringerLink / Bücher
223
Information systems research : ISR
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
Management science : journal of the Institute for Operations Research and the Management Sciences
142
Tourism management : research, policies, practice
142
Journal of advertising research
141
Journal of marketing communications
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Springer eBook Collection
134
Journal of management information systems : JMIS
133
International journal of advertising : the review of marketing communications
126
International journal of hospitality management
123
Electronic commerce research
115
Psychology & marketing
114
Journal of internet commerce
112
International journal of electronic marketing and retailing : IJEMR
109
Industrial marketing management : the international journal for industrial and high-tech firms
105
Business horizons
103
International journal of business information systems : IJBIS
99
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing management : MM
93
Journal of travel and tourism marketing
92
Management information systems : mis quarterly
91
Journal of electronic commerce research : JECR
89
International journal of electronic commerce : IJEC
88
Cogent business & management
86
International journal of advertising : the quarterly review of marketing communications
85
International journal of technology marketing : IJTMkt
84
The journal of product & brand management
80
Journal of marketing
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
75
International journal of e-business research : an official publication of the Information Resources Management Association
73
The journal of brand management : an international journal
69
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ECONIS (ZBW)
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231
Consensus and disagreement between online peer and expert recommendations
Wang, Alex
- In:
International journal of internet marketing and …
4
(
2007/08
)
4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10003739602
Saved in:
232
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
Saved in:
233
The effects of message directivity of social networking service wor-of-mouth and brand knowledge levels on accessibility and dignosticity
Lee, Minho
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 199-207
Persistent link: https://www.econbiz.de/10011316774
Saved in:
234
Consumer mind-sets and attitudes towards online marketing messages
Sääksjärvi, Maria
;
Pol, Gratiana
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10003560197
Saved in:
235
Different strokes for different folks : why different user groups participate in online social media
Foster, Mary K.
;
Francescucci, Anthony
;
West, Bettina C.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10009535761
Saved in:
236
Conceptualising customers' Online Community Experience (OCE) : an experimental study
Nambisan, Priya
- In:
International journal of internet marketing and …
5
(
2009
)
4
,
pp. 309-328
Persistent link: https://www.econbiz.de/10003896322
Saved in:
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