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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"SME"
~subject:"Social web"
~subject:"Website"
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SME
Social web
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Internet marketing
199
Online-Marketing
199
Consumer behaviour
118
Konsumentenverhalten
118
Social Web
108
Advertising effects
50
Werbewirkung
50
Brand management
49
Markenführung
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social media
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Assimakopoulos, Costas
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
200
Journal of retailing and consumer services
110
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of marketing communications
62
International journal of advertising : the review of marketing communications
61
Industrial marketing management : the international journal for industrial and high-tech firms
58
Technological forecasting & social change : an international journal
58
International journal of hospitality management
57
Tourism management : research, policies, practice
57
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
50
International journal of electronic marketing and retailing : IJEMR
47
Business horizons
46
Information systems research : ISR
46
The journal of product & brand management
43
Cogent business & management
41
Journal of management information systems : JMIS
40
International journal of technology marketing : IJTMkt
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
International journal of contemporary hospitality management
33
Marketing intelligence & planning
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
Journal of travel and tourism marketing
32
Electronic commerce research
31
International journal of business information systems : IJBIS
31
SpringerLink / Bücher
31
Springer eBook Collection
30
The journal of brand management : an international journal
30
Journal of advertising research
29
Journal of electronic commerce research : JECR
29
Journal of marketing
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of strategic marketing
28
Journal of hospitality marketing & management
27
Journal of promotion management : JPM
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Journal of marketing management : MM
26
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ECONIS (ZBW)
125
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125
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1
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
2
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
5
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
6
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
7
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
8
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
9
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
10
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
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