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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Social web
Brand management
66
Markenführung
66
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
50
Online-Marketing
50
Social Web
48
Brand image
41
Markenimage
41
Beziehungsmarketing
27
Relationship marketing
27
Advertising effects
19
Werbewirkung
19
social media
16
Brand
15
Markenartikel
15
Viral marketing
12
Virales Marketing
12
Advertising
11
Werbung
11
Brand loyalty
8
Markentreue
8
brand loyalty
8
Facebook
7
social media marketing
7
Customer satisfaction
6
Emotion
6
Kundenzufriedenheit
6
Marketing management
6
Marketingmanagement
6
Online retailing
6
Online-Handel
6
Instagram
5
brand equity
5
purchase intention
5
Customer integration
4
Kundenintegration
4
Structural equation model
4
Strukturgleichungsmodell
4
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Aufsatz in Zeitschrift
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48
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English
48
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Ha, Louisa
2
Kwon, Eun Sook
2
Abuljadail, Mohammad
1
Al-Mamun, Abdullah
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bang, Nguyen
1
Barretta, Paul G.
1
Chan, Terri H.
1
Chay Yau Choon
1
Chung, Yoo Jin
1
Clément, Alexandre
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Ellonen, Hanna-Kaisa
1
Enginkaya, Ebru
1
Evans, Geraint
1
Fantapié Altobelli, Claudia
1
Firat, A. Fuat
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Gambetti, Rossella C.
1
Gammoh, Bashar S.
1
Garanti, Zanete
1
Gautam, Omvir
1
Graffigna, Guendalina
1
Greve, Goetz
1
Gupta, Amit
1
Iacobucci, Serena
1
Ibrahim, Blend
1
Igbudu, Nicholas
1
Ismail, Ahmed Rageh
1
Jain, Kokil
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
104
The journal of brand management : an international journal
57
The journal of product & brand management
57
Journal of retailing and consumer services
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
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ECONIS (ZBW)
48
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1
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
2
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
4
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
5
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
6
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
7
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
8
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
9
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
10
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
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