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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Ratgeber"
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USA
Internet marketing
198
Online-Marketing
198
Consumer behaviour
175
Konsumentenverhalten
175
Social Web
145
Social web
145
Online retailing
63
Online-Handel
63
Brand management
60
Markenführung
60
Beziehungsmarketing
53
Relationship marketing
53
social media
53
Advertising effects
52
Viral marketing
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Virales Marketing
52
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Electronic Commerce
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Pentina, Iryna
3
Koh, Anthony C.
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Al-Karaghouli, Wafi
1
Alboqami, Hassan
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Allred, Chad R.
1
Baeshen, Yasser
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Basmanova, Oksana
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Ghoneim, Ahmad
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Hopp, Tobias
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Jami Pour, Mona
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Kabadayi, Sertan
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Le, Thuong T.
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Lotfiyan, Zahra
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International journal of internet marketing and advertising : IJIMA
Journal of advertising research
41
Telecommunications policy : the international journal of digital economy, data sciences and new media
29
Journal of internet commerce
26
Information systems research : ISR
24
Journal of business research : JBR
24
The American economic review
23
International journal of electronic marketing and retailing : IJEMR
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of payments strategy & systems
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Economic review
17
Harvard-Business-Manager : das Wissen der Besten
17
Journal of electronic commerce research : JECR
17
Psychology & marketing
17
Technological forecasting & social change : an international journal
17
The business lawyer
17
The journal of industrial economics
17
Harvard business review : HBR
16
International journal of electronic business
16
Journal of marketing theory and practice : JMTP
16
Information economics and policy : IEP
15
Applied economics
13
Economic inquiry : journal of the Western Economic Association International
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing theory and practice
13
Economic perspectives
12
International journal of hospitality management
12
Journal of travel and tourism marketing
12
The journal of law & economics
12
Tourism management : research, policies, practice
12
International journal of networking and virtual organisations : IJNVO
11
JMM : the international journal on media management
11
Journal of advertising : official publication of the American Academy of Advertising
11
Journal of business and economic perspectives
11
National tax journal
11
The journal of economic perspectives : EP ; a journal of the American Economic Association
11
The journal of media economics
11
The review of economics and statistics
11
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ECONIS (ZBW)
20
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20
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1
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
2
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
3
Special issue: Social media and mobile marketing innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
Saved in:
4
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
5
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
6
Status and influence in virtual communities : an examination of interactions between followers of a video blog
Sneath, Julie Z.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009535758
Saved in:
7
Changing user motivation for social networking site usage : implications for
internet
advertisers
Gangadharbatla, Harshavardhan
;
Hopp, Tobias
;
Sheehan, …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10009535760
Saved in:
8
Using content analysis in social networking to gain cultural insights
Carroll, Ryall
;
Ramlochansingh, Carleen
;
Luke, Kachersky
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 279-291
Persistent link: https://www.econbiz.de/10009711388
Saved in:
9
The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising
Kabadayi, Sertan
;
Kachersky, Luke
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10009507126
Saved in:
10
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
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