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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Handbuch"
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Search: subject:"Internet"
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Subject
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Internet marketing
203
Online-Marketing
203
Consumer behaviour
185
Konsumentenverhalten
185
Social Web
151
Social web
151
Online retailing
67
Online-Handel
67
Brand management
62
Markenführung
62
social media
57
Beziehungsmarketing
55
Relationship marketing
55
Viral marketing
54
Virales Marketing
54
Advertising effects
53
Werbewirkung
53
E-commerce
50
Electronic Commerce
50
Brand image
44
Markenimage
44
Advertising
43
Werbung
43
Website
33
Internet
25
Marketing management
24
Marketingmanagement
24
USA
20
United States
20
Confidence
17
Facebook
17
Vertrauen
17
Social network
16
Soziales Netzwerk
16
purchase intention
15
Customer satisfaction
14
Innovation adoption
14
Innovationsakzeptanz
14
Kundenzufriedenheit
14
Brand
13
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284
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9
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Article in journal
Case study
Dissertation u.a. Prüfungsschriften
Handbuch
Aufsatz in Zeitschrift
293
Collection of articles of several authors
9
Sammelwerk
9
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3
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1
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English
293
Author
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Assimakopoulos, Costas
4
Fortin, David R.
4
Rita, Paulo
4
Boutsouki, Christina
3
Moschis, George P.
3
Pentina, Iryna
3
Sanz Blas, Silvia
3
Vrontis, Demetris
3
Akroush, Mamoun N.
2
Aksoy, Nilsah Cavdar
2
Antoniadis, Ioannis
2
Ballantine, Paul W.
2
Bao, Tong
2
Currás-Pérez, Rafael
2
Dangi, Hamendra Kumar
2
Deshwal, Pankaj
2
Duh, Helen Inseng
2
Ellonen, Hanna-Kaisa
2
Erkan, Ismail
2
Giraldi, Janaina de Moura Engracia
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hatzithomas, Leonidas
2
Jiang, Pingjun
2
Kabadayi, Ebru Tumer
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Lee, Chunsik
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Moro, Sérgio
2
Pascucci, Federica
2
Ramos, Ricardo F.
2
Ruiz Mafe, Carla
2
Wu, Linwan
2
Aakash
1
Abdrabbo, Tariq
1
Abhijith, U.
1
Abida, Fatma Choura
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
951
Journal of retailing and consumer services
716
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
420
Telecommunications policy : the international journal of digital economy, data sciences and new media
402
Electronic commerce research
344
Information systems research : ISR
332
Management science : journal of the Institute for Operations Research and the Management Sciences
328
International journal of business information systems : IJBIS
326
Journal of internet commerce
267
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Journal of management information systems : JMIS
240
International journal of electronic marketing and retailing : IJEMR
231
Industrial marketing management : the international journal for industrial and high-tech firms
228
Information systems and e-business management : ISeB
228
Tourism management : research, policies, practice
225
International journal of hospitality management
224
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
197
Psychology & marketing
197
Finance research letters
196
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
European journal of operational research : EJOR
184
International journal of production research
180
Journal of advertising research
180
International journal of production economics
178
Information economics and policy : IEP
172
Business horizons
168
Management information systems : mis quarterly
168
Cogent business & management
163
Journal of marketing communications
162
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
159
Electronic markets : the international journal on networked business
155
Journal of travel and tourism marketing
155
International journal of electronic business
154
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ECONIS (ZBW)
293
Showing
1
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10
of
293
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1
What drives Generation Z to advocate for a brand online?
Mishra, Vivek
;
Das, Biswajit
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10015065487
Saved in:
2
The role of
internet
celebrities in purchase intention and impulse buying
Moslehpour, Massoud
;
Dadvari, Alaleh
;
Lin, Pei-Kuan
; …
- In:
International journal of internet marketing and …
20
(
2024
)
2
,
pp. 141-163
Persistent link: https://www.econbiz.de/10015065513
Saved in:
3
Identifying sources of noise within the networked interplay of marketing messages in social media communication
Hardcastle, Kimberley
;
Edirisingha, Prabash Aminda
; …
- In:
International journal of internet marketing and …
20
(
2024
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10015065515
Saved in:
4
Does a chatbot's location influence consumer attitude and intentions?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Waetermans, Guillaume
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10015065540
Saved in:
5
Brand personality management of Indian business schools on Twitter : a machine learning approach
Anand, V.
;
Kumar, Daruri Venkata Srinivas
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 311-338
Persistent link: https://www.econbiz.de/10015065543
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
8
Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa
;
Yee, Wong Foong
;
Hwa, Jacky Cheah Jun
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10015065490
Saved in:
9
The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions
Aziz, Miriam R.
;
Al Alam, Adel F.
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 364-385
Persistent link: https://www.econbiz.de/10015065565
Saved in:
10
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
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