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~isPartOf:"International journal of management & enterprise development : IJMED"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~subject:"Franchisor support"
~subject:"Markenführung"
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Search: subject_exact:"Franchisesystem"
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Franchisor support
Markenführung
Franchising
30
Brand management
7
Brand image
5
Markenimage
5
Confidence
4
Consumer behaviour
4
Firm performance
4
International market entry
4
Internationaler Markteintritt
4
Konsumentenverhalten
4
Lieferantenmanagement
4
Supplier relationship management
4
Unternehmenserfolg
4
Vertrauen
4
Agency theory
3
Business start-up
3
Corporate Governance
3
Corporate governance
3
Einzelhandel
3
Emerging economies
3
Entrepreneurship
3
Entrepreneurship approach
3
Prinzipal-Agent-Theorie
3
Retail trade
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Schwellenländer
3
Trust
3
Unternehmensgründung
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Beziehungsmarketing
2
Bibliometrics
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Bibliometrie
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Brand
2
Brasilien
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Brazil
2
Corporate culture
2
Emerging markets
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Franchise
2
Inter-firm cooperation
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8
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Matanda, Margaret J.
2
Nyadzayo, Munyaradzi W.
2
Badrinarayanan, Vishag
1
Borini, Felipe Mendes
1
Carneiro-da-Cunha, Julio Araujo
1
Dada, Olufunmilola
1
Ewing, Michael
1
Ghose, Kamal
1
Grünhagen, Marko
1
Kim, Kyung-Min
1
Mao, Zhenxing
1
Melo, Pedro Lucas De Resende
1
Rajaguru, Rajesh
1
Rashid, Sabrina
1
Suh, Taewon
1
Watson, Anna
1
Wollan, Melody L.
1
Wu, Chih-Wen
1
Yang, Yang
1
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International journal of management & enterprise development : IJMED
Journal of business research : JBR
Marketing intelligence & planning
Journal of marketing channels : ... distribution systems, strategy, and management
3
The service industries journal
3
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of hospitality management
2
Journal of promotion management : JPM
2
The journal of brand management : an international journal
2
Advances in corporate branding
1
Asian journal of management cases
1
Business process management journal
1
Design and management of interfirm networks : franchise networks cooperatives and alliances
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Ethical branding and marketing : cases and lessons
1
EuroMed journal of business
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Gabler Edition Wissenschaft / Marktorientiertes Management
1
Handbook of hospitality strategic management
1
International entrepreneurship and management journal
1
International journal of production economics
1
International journal of productivity and quality management : IJPQM
1
Jahrbuch Franchising ...
1
Journal of business-to-business marketing
1
Journal of entrepreneurship in emerging economies
1
Journal of euromarketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Network governance : alliances, cooperatives and franchise chains
1
Organizational structure and control
1
Review of managerial science
1
Sport management review
1
Strategic management journal
1
Strong brands, strong relationships
1
Studie / Internationales Centrum für Franchising und Cooperation
1
The Routledge companion to contemporary brand management
1
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ECONIS (ZBW)
8
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1
Brazilian microfranchising chains : entrepreneurs' backgrounds and perceptions of brands and support
Melo, Pedro Lucas De Resende
;
Carneiro-da-Cunha, Julio …
- In:
International journal of management & enterprise …
17
(
2018
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011879623
Saved in:
2
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
3
Do independent hotels benefit from the presence of branded ones?
Yang, Yang
;
Mao, Zhenxing
- In:
Journal of business research : JBR
76
(
2017
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011712834
Saved in:
4
Brand resonance in franchising relationships : a franchisee-based perspective
Badrinarayanan, Vishag
;
Suh, Taewon
;
Kim, Kyung-Min
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
Saved in:
5
When do franchisors select entrepreneurial franchisees? An organizational identity perspective
Watson, Anna
;
Dada, Olufunmilola
;
Grünhagen, Marko
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5934-5945
Persistent link: https://www.econbiz.de/10011597559
Saved in:
6
Antecedents of franchise strategy and performance
Wu, Chih-Wen
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10011298492
Saved in:
7
Organisational culture and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
8
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
Saved in:
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